Recordings

Keeping creative ASO teams inspired over the long term

This topic deals with approaches to keep fresh ideas rolling when it feels like you’ve hit a wall, how to prevent teams from suffering from creative fatigue and how to work with new features to ensure consistently creative output.

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The elephant in the room. Black-hat ASO techniques and their threats

Evil does not sleep, people say. Unfair ASO techniques do not sleep either; they evolve. In this video, Natalia covers different black-hat methods and how they distort the ASO landscape. We will cover all the spectrum of black-hat activities, reasons why you should not do this, and how to identify the competition that does.

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Making the most out of PPOs - turn rags into riches

How ASO practitioners can take what the gods of App Store Connect gave them and make that work in their favor. Here, Marina showcases five of the shortcomings that are evident with PPOs and demonstrates how she was able to work around or with them. Lastly, Marina reviews her experience with Custom Product Pages, a short correlation between the two tools and what are the benefits of each for any practitioner.

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ROI measurement of ASO activities and how to know how much to invest

“In this session, Aleksandra focuses on how to assess the value of your ASO efforts, how much to invest, and how to measure your ROI.

Key questions addressed are:
How to plan and prioritize your ASO projects?
How much to invest?
How to set the right KPIs and what to measure?
How to assess the value of your activities?
How to incorporate brand strategy into ASO?”

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Challenges in mobile marketing: keeping the balance among branding, incrementally and product development

Mobile marketing consist of various layers and has to work with various departments like branding and product development. How do we see the teams should work together and make an impact to the over business growth? How do we strike a balance among growing the user base, product innovation and maintaining or growing the brand?

ASO strategy: behind the scenes

In this section Catherine highlights important and well-known elements of ASO strategy such as goals, analytics, and value, in addition to focussing attention on often overlooked aspects of ASO that in the end have a major influence on the final result such as structure, processes, and communication.

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How ASO can support business growth in mobile-first companies

ASO focuses on growing the user base organically of an app in the app store. But should we see ASO as one of several marketing channels or a cornerstone coordinating various teams? In this panel discussion, ASO experts discuss how ASO can support mobile-first companies to grow their business.

Rethinking and organising for ASO in 2022

In this topic, Simon builds on ideas he presented at APS to further detail why changes introduced by iOS 15 are calling for organisational changes around ASO, how ASO should start being seen as a full subset of growth rather than a marketing-specific topic, how undervalued data-points in ASO can help advance efforts from multiple teams, and why having an ASO Strategist can help adopt a business specific approach to ASO in opposition to a standardised method of work.v

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Boost your game’s visibility: promote LiveOps via In-App Events and LiveOps Cards

Types and key elements to take into account for each platform, how to optimize the visibility of those, how those influence the game’s performance, visibility and even kw rankings and featurings.

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How influencer marketing can uplift Keywords on the AppStore

What effect would have on ASO 45 influencers posting at the same time in 3 different markets?
Tatam & Phiture worked together to test this question for Adobe Lightroom in the US , German and Brazilian markets, coordinating strategic keywords takeover with Instagram Creators who created sponsored content aiming at app downloads and appstore rank improvement. In this session you will learn: How Instagrammers achieved a $5 CPI. How the context was optimized for keywords takeover. What effect it had on the apps ASO.

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Mobile Growth Nightmares ASO edition

Behind every success, there are multiple mistakes. In this live podcast recording session, Paired CMO Gessica Bicego and Phiture co-founder Andy Carvell chat with special guest Luca Stefanutti, head of growth at Runtastic (Adidas Running and Adidas Training apps) and hear about his Mobile Growth Nightmares and what he’s learned from them.

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