App Store Optimization Conference 2023

The ultimate ASO knowledge sharing event

June 1st — Berlin | Spindler & Klatt

→ includes access to Phiture Academy’s Advanced ASO
course for free (usually 249€)!


What is
the ASO Conference?

Exchange ideas and knowledge with the brightest minds in the ASO industry. Inspired by the knowledge sharing of the 5.8K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference is an exclusive event focusing on expert-level ASO discussions. Following the success of the first Advanced App Store Optimization

conference last year, we are back for 2023 to talk all things ASO in this exclusive industry event. This event is a must for ASO practitioners who want to stay ahead of the curve and be part of expert-level ASO conversations. Come along to benchmark, share ideas, find solutions, and build lasting relationships.

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Meet the lineup


Accordion Content
I’ve been working in the mobile industry for over five years now. I started at SplitMetrics, where I was in charge of marketing, then moved on to Phiture, where I was an ASO consultant and strategist. After that, I moved on to Freeletics, where I currently work as an ASO and Apple Search Ads manager.
Accordion Content
I am an independent growth advisor for B2C mobile apps. I take pleasure in trying hard to push the boundaries of marketing, data, and product intersections beyond what the written playbooks claim possible.
Accordion Content
American-born and bred, I’ve been living in Tel Aviv, Israel, for nearly five years. I’m a marketing enthusiast and have been a part of the gaming industry for over three years. At Playtika, I’m in charge of Organic Growth and ASO for multiple game titles, analyzing organic activities and growth potential.
Accordion Content
I’m a mobile growth enthusiast, CRO geek, and an ASO practitioner.
Accordion Content
I began my career in the mobile industry, working for a mobile marketing startup based in London, where I gained extensive experience in ad operations and in-app advertising. After spending four years with the company, I decided to move on and joined Adidas Runtastic as a User Acquisition Manager. In this role, I focused on acquiring new users and driving growth for the Adidas sports apps – Adidas running and Adidas training. Over time, my interest in ASO grew, and my focus shifted toward organic growth. As part of the Growth team, my work combines my expertise in ad operations with my knowledge of ASO, helping the company to improve its user acquisition and retention efforts.
Accordion Content
Passionate about Analytics, Data and Marketing since 2010. Fully immersed in ASO & SEO & Paid (UA/SEM/PPC), eager to learn what can better my work. Working as ASO Expert at Gameloft, I have managed to turn my gaming passion into my day-to-day job.
Accordion Content
I’m a quant and a poet who loves solving real-life puzzles and scaling the growth of great products across countries and platforms.
Accordion Content
I am a Senior ASO Specialist at Prequel Inc., the company behind one of the finest aesthetic filtering apps in the world. With five years of experience working for leading companies, I’ve become an expert in creating processes to develop and A/B test the best hypotheses. Designing and implementing culturally adapted marketing strategies by exploring new markets and growing existing ones is also in my purview.
Accordion Content
I started my career in 1999 as a mobile game developer at Nokia. I joined SoundCloud in Berlin in 2012, where I led several cross-functional, data-driven growth teams. In 2014, I published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now I am a partner at Phiture, the 150-person mobile growth consultancy I co-founded in Berlin.
Accordion Content
In my current and past roles I have been responsible for driving rapid growth across paid and organic channels for startups of all different sizes, industries and development stages. I enjoy cracking what makes a product really essential for their users and then using a full stack marketing approach to deliver consistent long-term growth.


Accordion Content
I am a growth marketing specialist and former Phiture employee with extensive App Store Optimization and Paid User Acquisition experience. Berlin based via Los Angeles. I also like to play chess.
Accordion Content
Phiture’s EMEA Account Manager, Irene Perez, is a digital strategist with experience in helping web and mobile clients achieve their growth objectives.
Accordion Content
I am marketer with a decade of experience in the technology sector, primarily in SaaS, before moving to the mobile app industry. My background in digital transformation has given me a unique perspective on marketing, which has helped me hone my skills in data-driven insights, digital marketing, and brand building. As a female leader in the field, I am dedicated to promoting diversity and inclusion in the workplace and empowering others to achieve their goals. As the Head of Marketing at KptnCook, I am responsible for developing and executing the company’s marketing strategy, driving growth and increasing brand awareness.


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While waiting for the 2023 ASO Conference’s edition, have a look at the main stage talks of last year! 

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