App Store Optimization Conference 2023
The ultimate ASO knowledge sharing eventJune 1st — Berlin | Spindler & Klatt
→ includes access to Phiture Academy’s Advanced ASO
course for free (usually 249€)!
About
What isthe ASO Conference?
Exchange ideas and knowledge with the brightest minds in the ASO industry. Inspired by the knowledge sharing of the 5.8K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference is an exclusive event focusing on expert-level ASO discussions. Following the success of the first Advanced App Store Optimization
conference last year, we are back for 2023 to talk all things ASO in this exclusive industry event. This event is a must for ASO practitioners who want to stay ahead of the curve and be part of expert-level ASO conversations. Come along to benchmark, share ideas, find solutions, and build lasting relationships.
Schedule
Join the Conference
MAIN STAGE
Registration | Breakfast
Phiture
8:00 – 9:00 AM CEST
Doors to our venue, Spindler & Klatt, open at 8 AM CEST. While guests are checking-in for the conference, we’ll serve breakfast before the action starts. Our ASO Conference Team will be on hand to help with any questions.
Phiture Welcome Speech
Ritwik Arya, Senior ASO Strategist @ Phiture
9:00 – 9:10 AM CEST
Once everyone has checked in, we’ll welcome you to the venue, introducing the day ahead with a quick overview of the day’s timetable and how the format will work.
ASO: Focus on what actually matters
Anton Tatarynovich, Senior ASO & ASA Manager @ Freeletics
9:10 – 9:50 AM CEST
I’ll talk about how to prioritize your ASO work by importance and share my take on what I believe are the essential parts of the ASO work right now.
Hard truth about Apple Search Ads
Thomas Petit, Independent Mobile Growth Advisor, @thomasbcn
9:50 – 10:10 AM CEST
I’ll examine Apple Search Ads and the limitations nobody wants to tell you about, such as new placements performance, UI limitations, data glitches, auction logic, attribution reliability, and more.
Topic: TBC
10:10 – 10:30 AM CEST
This slot is a placeholder for one of the hot topics in today’s ASO industry. More information coming soon, stay tuned.
Understanding Paid to Organic relationships
Talia Hermesh, Organic Growth Manager @ Playtika
10:30 – 11:10 AM CEST
In this session, we will discuss how to analyze paid-to-organic relationships. I’ll give you an overview of how to examine data for opportunities to grow your organic traffic through paid activities and maximize quality user traffic from the organic acquisition.
Coffee break
11:10 – 11:30 AM CEST
Mastering A/B Testing for ASO
Mateusz Wrzeszcz, ASO Lead @ Klarna
11:30 AM – 12:10 PM CEST
Cutting through the statistical complexity of ASO experimentation: tried & tested tactics to get your testing backlogs right and improve conversion in the app stores.
Panel
Moderator: Irene Perez Skylar Grabecz, ASO Team Lead @ Picsart Cayle McNamara, Head of Marketing @ KptnCook
12:10 – 1:00 PM CEST
2023 is rapidly shaping up to be the year of AI as we see a variety of new tools emerging, tackling different issues, from automation of routine tasks to creative solutions. In this session, we’ll discuss how AI will shape the future of app marketing.
Lunch break
1:00 – 2:00 PM CEST
Adidas Running, meet ASO: best practices for a successful campaign
Barbara Ulrich, ASO Manager @ runtastic GmbH / Adidas
2:00 – 2:10 PM CEST
In this session, I will share my experience in managing some large campaigns from the ASO point of view. I will talk about strategies and best practices to amplify their success, drawing on the example of the Adidas Running app. Whether you are new to the field or have already mastered CPPs and In-App-Events, this talk will provide insights into how you can leverage ASO to maximize the impact of your activations to drive acquisition and retention in your app.
Bitpanda
Eduard Protzel, Director of Organic Search @ Bitpanda
2:10 – 2:20 PM CEST
More information coming soon, stay tuned.
Popcore
Marina Roglic, Senior ASO Manager @ Popcore
2:20 – 2:30 PM CEST
More information coming soon, stay tuned.
Category change for performance improvement
Claudia Trujillo, ASO Expert @ Gameloft
2:30 – 2:40 PM CEST
Learn how a category change can improve your game’s capabilities by analyzing your current performance.
Go Global: Internationalization Framework
Davronbek Makhkamov, Business Developer @ Ulysses
2:40 – 3:00 PM CEST
The App Stores provide access to a vast range of global markets. Yet most companies tend to concentrate primarily on the US and English-speaking countries while neglecting opportunities in other markets and missing out on significant growth opportunities. The presentation will highlight the missed opportunities, set straight some loose definitions, and introduce an actionable go-to-market Internationalization Framework that companies can follow to expand their reach globally.
Go Local: Strategies for Effective Culturalization
Anastasiia Baranchikova, Senior ASO Manager @ Prequel
3:00 – 3:20 PM CEST
It’s challenging enough to build a good app in your local market, but if you’re targeting users from different cultures, it becomes even more difficult. In this session, we’ll discuss how to overcome cultural differences and give you some insights into the importance of culturalization for effective cross-cultural marketing.
Coffee Break
3:20 – 3:40 PM CEST
Topic: TBC
3:40 – 4:20 PM CEST
This slot is a placeholder for one of the hot topics in today’s ASO industry. More information coming soon, stay tuned.
Mobile Growth Nightmare
Andy Carvell, Partner & Co-founder @ Phiture Gessica Bicego, CMO @ Paired Luke Costley-White, Head of Acquisition @ Project A Ventures
4:20 – 5:10 PM CEST
Behind every success, there are multiple mistakes. In this LIVE on-stage podcast recording, Andy Carvell and Gessica Bicego are not afraid to face their fears and talk about failures, missed opportunities and embarrassing blunders leading to lessons learned in the world of mobile growth. In this session, they will be joined by Luke Costley-White that will share some app marketing nightmares and the valuable lessons he learned from them!
Game
5:10 – 5:40 PM CEST
Following the main event, we’ll host a game on stage and give you a chance to win great prizes!
Phiture Outro Speech
Ritwik Arya, Senior ASO Strategist @ Phiture
5:40 – 5:50 PM CEST
Happy Hour
5:50 – 6:50 PM CEST
Enjoy food and drinks at our Happy Hour, where you’ll have the opportunity to network with likeminded mobile experts.
Closing Party
6:50 PM – 12:00 AM CEST
To celebrate this successful day, we invite you to the afterparty that will take place at our venue, Spindler & Klatt.
WORKSHOP ROOM
Developing winning creatives for ASO
Isabella Zulli, Principal Designer @ Phiture Allan Whyte, Copywriter @ Phiture
9:30 – 10:15 AM CEST
Creatives connect your app to potential customers. In this workshop, we will introduce some guiding principles for creating winning assets, highlight strategies you can implement to get hit after hit, and look at examples of what works and what doesn’t.
Unlocking Growth Potential: A User-Centric Organic and Paid Acquisition Strategy Utilizing CPP and CSL
Natalie Rozenblat, Senior Performance Marketing Consultant @ Phiture Anne Heau, ASO Consultant @ Phiture
10:25 – 11:10 AM CEST
More information coming soon, stay tuned.
Coffee break
11:10 – 11:30 AM CEST
Lunch break
1:00 – 2:00 PM CEST
Amplify Engagement and Acquisition: The Power of Promotional Content and In-App Events
Winda Adjani, ASO Consultant @ Phiture Nicholas Fraser, Senior Copywriter @ Phiture Tomke Tjaden, ASO & User Researcher @ Phiture
11:30 AM – 12:15 PM CEST
Promotional content and in-app events can be powerful tools for amplifying engagement and acquisition. Measuring their impact and continually refining them based on user feedback and data insights is essential to launching events that are relevant, engaging, and resonate with user needs and interests. In this session, we’ll show you how to unlock the power of promotional content and in-app events to engage your audience, increase conversion, and drive downloads. We’ll explore strategies for creating effective promotional content and in-app events, tactics for design and copy, recommendations based on user insights, and best practices for measuring impact.
Replika: How can a third-party testing tool maximize your ASO efforts?
Wolfgang Peters, Director of Acquisition @ Phiture
Deeksha Basavaraju, ASO Consultant @ Phiture
2:30 AM – 3:15 PM CEST
In this session, we’ll examine the influence of third-party testing tools on ASO for apps and games, improving discoverability and engagement. Learn how tools like Replika with A/B testing and pre-app development solutions can help you overcome PPO limitations. Gain user behavior insights and meta-analysis for data-driven optimization. See how AI shapes the future of ASO, fostering sustained growth in the app ecosystem.
Coffee break
3:20 – 3:40 PM CEST
UA and ASO with a powerful CRM strategy
Inês Pais, Senior Growth Consultant @ Phiture
Alejandra Escobal, Growth Consultant @ Phiture
1:00 – 2:00 PM CEST
ASO with AI-Driven Design & Copywriting Strategies
Sarah Tilley, Senior Copywriter @ Phiture
Sara Abbate, Graphic Designer @ Phiture
4:25 – 5:10 PM CEST
AI is revolutionizing the design and copywriting industries, and staying on top of new developments is paramount to keeping up with competitors. But as new tools evolve every day, we need to consider the risks, limitations, and ethicalities behind using them in creatives. In this workshop, we’ll explore the latest advancements in AI-powered tools for design and copywriting, and how they can be leveraged to enhance creativity and collaboration. Discover how personalized design and copywriting solutions can improve app store rankings and drive downloads. We’ll explore insights into how AI can help you focus on maximizing creative output for better conversion.
Speakers
Meet the lineup
MAIN STAGE SPEAKERS
PANELISTS
WORKSHOP SPEAKERS
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While waiting for the 2023 ASO Conference’s edition, have a look at the main stage talks of last year!
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