App Store Optimization Conference 2023
The ultimate ASO knowledge sharing eventJune 1st — Berlin | Spindler & Klatt
→ includes access to Phiture Academy’s Advanced ASO
course for free (usually 169€)!
Simply purchase a General Admission ticket and you will be emailed automatically with an access code to the Advanced ASO Course.
About
What isthe ASO Conference?
Exchange ideas and knowledge with the brightest minds in the ASO industry. Inspired by the knowledge sharing of the 5.8K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference is an exclusive event focusing on expert-level ASO discussions. Following the success of the first Advanced App Store Optimization
conference last year, we are back for 2023 to talk all things ASO in this exclusive industry event. This event is a must for ASO practitioners who want to stay ahead of the curve and be part of expert-level ASO conversations. Come along to benchmark, share ideas, find solutions, and build lasting relationships.
Schedule
Join the Conference
MAIN STAGE
Registration | Breakfast
Phiture
8:00 – 9:00 AM CEST
Doors to our venue, Spindler & Klatt, open at 8 AM CEST. While guests are checking-in, we’ll be serving breakfast. Our ASO Conference Team will be on hand to help with any questions.
Phiture Welcome Speech
Wolfgang Peters, Director of Acquisition @ Phiture
9:00 – 9:10 AM CEST
Once everyone has checked in, we’ll welcome you to the venue and give you a quick overview of the day’s timetable and explain how the format will work.
ASO: Focus on what actually matters
Anton Tatarynovich, Senior ASO & ASA Manager @ Freeletics
9:10 – 9:50 AM CEST
I’ll talk about how to prioritize your ASO work by importance and share my take on what I believe are the essential parts of the ASO work right now.
Hard truth about Apple Search Ads
Thomas Petit, Independent Mobile Growth Advisor, @thomasbcn
9:50 – 10:20 AM CEST
I’ll examine Apple Search Ads and the limitations nobody wants to tell you about, such as new placements performance, UI limitations, data glitches, auction logic, attribution reliability, and more.
Dos and Don’ts of Optimizing for Apple Arcade
Isak Ström, ASO Manager @ Bandai Namco Mobile
10:20 – 10:40 AM CEST
What are the unique quirks of the Apple Arcade storefront? What do you need to think about when dealing with Apple as a publisher? Join Isak Ström as he walks you though his learnings from working on Arcade titles as ASO Manager at Bandai Namco Mobile.
Coffee break
10:40 – 11:00 AM CEST
Understanding Paid to Organic relationships
Talia Hermesh, Organic Growth Manager @ Playtika
11:00 – 11:40 AM CEST
In this session, we will discuss how to analyze paid-to-organic relationships. I’ll give you an overview of how to examine data for opportunities to grow your organic traffic through paid activities and maximize quality user traffic from the organic acquisition.
From Gaming to HealthTech
Nick Lisher, CMO @ Flo Health
Jessica Pettie, Head of ASO @ Flo Health
11:40 AM – 12:10 PM CEST
Lessons learned from switching industries in ASO.
AI: Tools for the Team
Moderator: Irene Perez, Account Manager @ Phiture
Skylar Grabecz, ASO Team Lead @ Picsart
Max Ostapenko, Product Manager
Nataliia Drozd, UA Lead @ Fabulous
12:10 – 1:00 PM CEST
In this panel, we plan to discuss about our participants’ experience with AI in their ASO efforts. We will be going through some of the current use cases they have found, as well as tips and limitations, offering a realistic/actionable approach to its integration in our day-to-day tasks.
Lunch break – Sponsored by Iterable
1:00 – 2:00 PM CEST
Mastering A/B Testing for ASO
Mateusz Wrzeszcz, ASO Lead @ Klarna
2:00 – 2:40 PM CEST
Cutting through the statistical complexity of ASO experimentation: tried & tested tactics to get your testing backlogs right and improve conversion in the app stores.
Adidas Running, meet ASO: best practices for a successful campaign
Luca Stefanutti, Director of Growth @ Runtastic GmbH / Adidas
2:40 – 2:50 PM CEST
In this session, I will share my experience in managing some large campaigns from the ASO point of view. I will talk about strategies and best practices to amplify their success, drawing on the example of the Adidas Running app. Whether you are new to the field or have already mastered CPPs and In-App-Events, this talk will provide insights into how you can leverage ASO to maximize the impact of your activations to drive acquisition and retention in your app.
ASO: The good, the bad, and the crypto industry in 2022
Eduard Protzel, Director of Organic Search @ Bitpanda
2:50 – 3:00 PM CEST
2022 has been a challenging year for many industries, and the crypto industry has been no exception. While volatility is not unusual in the world of crypto, this past year has been particularly harsh and marked by a sustained downward trend. This shift in market sentiment has also posed a significant challenge for App Store Optimization. In this session, I will guide you through the external factors that have affected ASO for Bitpanda in these turbulent times, explore tactics for targeting users with a risk appetite, and share how to shift towards trust-focused communication in a challenging and regulated environment.
Breaking down barriers with AI
Marina Roglic, Senior ASO Manager @ Popcore
3:00 – 3:10 PM CEST
In this session, I’ll talk about how AI generators helped me communicate with my graphics team in the pursuit of improving store assets.
Category change for performance improvement
Claudia Trujillo, ASO Expert @ Gameloft
3:10 – 3:20 PM CEST
Learn how a category change can improve your game’s capabilities by analyzing your current performance.
Coffee Break
3:20 – 3:40 PM CEST
Go Global: Internationalization Framework
Davronbek Makhkamov, Business Developer @ Ulysses
3:40 – 4:00 PM CEST
The App Stores provide access to a vast range of global markets. Yet most companies tend to concentrate primarily on the US and English-speaking countries while neglecting opportunities in other markets and missing out on significant growth opportunities. The presentation will highlight the missed opportunities, set straight some loose definitions, and introduce an actionable go-to-market Internationalization Framework that companies can follow to expand their reach globally.
Go Local: Strategies for Effective Culturalization
Anastasiia Baranchikova, Senior ASO Manager @ Prequel
4:00 – 4:20 PM CEST
It’s challenging enough to build a good app in your local market, but if you’re targeting users from different cultures, it becomes even more difficult. In this session, we’ll discuss how to overcome cultural differences and give you some insights into the importance of culturalization for effective cross-cultural marketing.
Who wants to build a 3rd party app store?
Simon Thillay, Head of ASO @ AppTweak
4:20 – 4:30 PM CEST
Rumors that Apple will open up iOS 17 to third-party stores have gotten quite some attention. Yet developers seem mostly dubious that third-party stores will be able to drive any major change to user acquisition. In this session, I will highlight the roles of an app store and the requirements for it to be successful before trying to answer the question of who will be the players releasing their store on iOS 17 and which one might make a difference.
Mobile Growth Nightmare
Andy Carvell, Partner & Co-founder @ Phiture
Gessica Bicego, CMO @ Paired
Luke Costley-White, Head of Acquisition @ Project A Ventures
4:30 – 5:10 PM CEST
Behind every success, there are multiple mistakes. In this LIVE on-stage podcast recording, Andy Carvell and Gessica Bicego are not afraid to face their fears and talk about failures, missed opportunities and embarrassing blunders leading to lessons learned in the world of mobile growth. In this session, they will be joined by Luke Costley-White who will share some app marketing nightmares and the valuable lessons he learned from them!
Game
5:20 – 5:50 PM CEST
Following the main event, we’ll host a game on stage and give you a chance to win great prizes!
Phiture Outro Speech
Wolfgang Peters, Director of Acquisition @ Phiture
5:50 – 6:00 PM CEST
Happy Hour
6:00 – 8:00 PM CEST
Enjoy food and drinks at our Happy Hour, where you’ll have the opportunity to network with likeminded mobile experts.
Closing Party
8:00 – 11:00 PM CEST
To celebrate this successful day, we invite you to the afterparty that will take place at our venue, Spindler & Klatt.
WORKSHOP ROOM
Developing winning creatives for ASO
Isabella Zulli, Principal Designer @ Phiture Allan Whyte, Copywriter @ Phiture
9:30 – 10:15 AM CEST
Creatives connect your app to potential customers. In this workshop, we will introduce some guiding principles for creating winning assets, highlight strategies you can implement to get hit after hit, and look at examples of what works and what doesn’t.
Coffee break
10:40 – 11:00 AM CEST
Unlocking Growth Potential: A User-Centric Organic and Paid Acquisition Strategy Utilizing CPP and CSL
Natalie Rozenblat, Senior Performance Marketing Consultant @ Phiture Anne Heau, ASO Consultant @ Phiture
11:00 – 11:40 AM CEST
More information coming soon, stay tuned.
Amplify Engagement and Acquisition: The Power of Promotional Content and In-App Events
Winda Adjani, ASO Consultant @ Phiture Tomke Tjaden, ASO & User Researcher @ Phiture
11:50 AM – 12:30 PM CEST
Promotional content and in-app events can be powerful tools for amplifying engagement and acquisition. Measuring their impact and continually refining them based on user feedback and data insights is essential to launching events that are relevant, engaging, and resonate with user needs and interests. In this session, we’ll show you how to unlock the power of promotional content and in-app events to engage your audience, increase conversion, and drive downloads. We’ll explore strategies for creating effective promotional content and in-app events, tactics for design and copy, recommendations based on user insights, and best practices for measuring impact.
Lunch break – Sponsored by Iterable
1:00 – 2:00 PM CEST
Replika: How can a third-party testing tool maximize your ASO efforts?
Wolfgang Peters, Director of Acquisition @ Phiture
Deeksha Basavaraju, ASO Consultant @ Phiture
2:30 – 3:15 PM CEST
In this session, we’ll examine the influence of third-party testing tools on ASO for apps and games, improving discoverability and engagement. Learn how tools like Replika with A/B testing and pre-app development solutions can help you overcome PPO limitations. Gain user behavior insights and meta-analysis for data-driven optimization. See how AI shapes the future of ASO, fostering sustained growth in the app ecosystem.
Coffee break
3:20 – 3:40 PM CEST
Firing-up your ASO and Paid Acquisition with a powerful CRM Strategy
Inês Pais, Senior Growth Consultant @ Phiture
Alejandra Escobal, Growth Consultant @ Phiture
3:40 – 4:25 PM CEST
In this workshop, we’ll take you through using an MMP and CRM connection to get user-level data. We’ll explore different use cases where CRM teams can leverage UA and ASO data points, such as onboarding personalization, segmentation based on acquisition ad campaigns, educational in-app content, retargeting, and optimizing pricing and paywalls.
Q&A
Joy Staples, UA and ASO Squad Lead @ Phiture
Brendan Blackburn, ASO Squad Lead @ Phiture
4:30 – 5:10 PM CEST
In this interactive Q&A session, our ASO experts will share valuable insights, proven tactics, and best practices to help you navigate the competitive app market successfully. Whether you’re a seasoned developer or just starting, this event is designed to provide practical advice and answer your burning questions about ASO.
Speakers
Meet the lineup
MAIN STAGE SPEAKERS
PANELISTS
WORKSHOP SPEAKERS
Our Sponsors
2022 Attendees
Stay informed
Join the newsletter to get updates about the ASO Conference 2023 straight to your inbox.
