The success of your ASO campaigns depends on many factors: actionable and external ones. How can you then effectively measure and report on the impact of your optimizations on the performance of an app? In this session, you’ll learn a methodology for unifying different KPIs to effectively measure and track ASO impact.

Using free off-the-shelf tools, Isak from MAG Interactive shows how anyone can assemble their own store page testing solution, and how to get the most out of it.

There are many ways to test your app store assets: Google Play Store Listing experiiments, Creative Sets, causal impact analysis and 3rd party tools like Spitmetrics & Storemaven amongst them. How do you decide which to use and when to declare a winner? Moritz will present a framework to help you decide where to test based on your budget, risk appetite and more.

Zoom out to the strategic level to understand the factors that influence your ASO success metrics and deep dive into a methodology that can help quantify their impact on your app's organic visibility. Screen reader support enabled. Zoom out to the strategic level to understand the factors that influence your ASO success metrics and deep dive into a methodology that can help quantify their impact on your app's organic visibility.

The Apple Search Ads (ASA) Stack is a framework that helps User Acquisition marketers of a mobile product to develop and evolve a strategy for growing the user base and optimizing for performance.

The approach we took to localize in 34+ languages in our App Store by assembling an in-house localization team for our top languages led to better conversion rates and rankings. The process we have used for finding, training, and testing the localization team to create a uniform language within the app and polish the store listing.

Ilia talks about app localization automation and will show how to build a process of localizing app on both platforms in 40+ languages with maximum automation in working with translators and pushing strings. He shares the system they built at Aviasales, where you can be just a reviewer, without any manual work like talking with freelancers or uploading strings to github.

In 2019, Japan was the 3rd biggest market (after China & United States) in terms of installs and revenue of the app store. Still it's one of the hardest markets to crack into. Adzsa will share tips & learnings on how to tackle keyword optimization and conversion rate optimization for the Japanese market based on her experience of managing ASO for many different verticals in Japan.