The success of your ASO campaigns depends on many factors: actionable and external ones. How can you then effectively measure and report on the impact of your optimizations on the performance of an app? In this session, you’ll learn a methodology for unifying different KPIs to effectively measure and track ASO impact.

The winning strategy on how to combine cross-team knowledge in creating the Product Page that everyone will love.

In 2019, Japan was the 3rd biggest market (after China & United States) in terms of installs and revenue of the app store. Still it's one of the hardest markets to crack into. Adzsa will share tips & learnings on how to tackle keyword optimization and conversion rate optimization for the Japanese market based on her experience of managing ASO for many different verticals in Japan.

You've surely heard the term "organic uplift" used in industry before. But do you truly understand what it means, and how to factor it into your ASO strategy? Don't miss this dynamic and live Q&A session, where you'll have the chance to guide the conversation to influence your learning outcomes, from the strategic level all the way down to the minutiae.

The Apple Search Ads (ASA) Stack is a framework that helps User Acquisition marketers of a mobile product to develop and evolve a strategy for growing the user base and optimizing for performance.

The approach we took to localize in 34+ languages in our App Store by assembling an in-house localization team for our top languages led to better conversion rates and rankings. The process we have used for finding, training, and testing the localization team to create a uniform language within the app and polish the store listing.

Ilia talks about app localization automation and will show how to build a process of localizing app on both platforms in 40+ languages with maximum automation in working with translators and pushing strings. He shares the system they built at Aviasales, where you can be just a reviewer, without any manual work like talking with freelancers or uploading strings to github.

Google Play Experiments is one of the most used tools in ASO for creative optimizations, but conversion uplifts often vary from what test results predicted. In this talk, I will present a testing protocol to help reduce statistical noise in GP Experiments and identify possible false positive results.