#ASO

App Store Optimization Conference 2021

# Overview

What is the ASO Conference?

Inspired by the knowledge sharing of the 3.5K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference is an exclusive event focusing on expert-level ASO discussions.

The first all-things ASO conference emphasizes pure ASO knowledge sharing.

 Numerous ASO rockstars and industry experts will share their most exciting strategies and tactics in various areas.

If you are an ASO practitioner, this will be a perfect opportunity for you to benchmark, share ideas, find solutions and build lasting relationships.

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Hours

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Speakers

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Attendees

Pure ASO knowledge sharing

The ASO Rockstars who will share the most exciting ASO strategies and tactics
Meet and exchange with the brightest minds in the industry

Hosted by

#ThoughtLeadership

Join the advanced App Store Optimization Conference

schedule

Online

June 3, 2021

OPENING REMARKS

01:30 PM CEST - 7:30 AM EST - 4:30 AM PST - 8:30 PM GMT+8

Introducing Phiture’s Heuristics for Conversion

Mateusz Wrzeszcz - ASO Consultant @ Phiture

Do you want to take your app’s store listing creatives to the next level? Phiture’s Mateusz Wrzeszcz will be discussing the newly-developed Heuristics for Conversion. Organized in five easy and structured steps, this framework will help you evaluate your current store listing assets and prioritize experiments in your testing roadmap.

01:50 PM CEST - 7:50 AM EST - 4:50 AM PST - 8:50 PM GMT+8

MEASURING THE COSTS OF CANNIBALIZATION IN APPLE SEARCH ADS

Simon Thillay - Head of ASO @ AppTweak

Are you wondering what can be an acceptable cannibalization rate when setting up Search Ads campaigns to "defend" keywords for which your app already ranks well organically? AppTweak's Simon Thillay will discuss how to develop a model aiming to measure the true costs of cannibalization in ASA and help inform your search ads strategy.

02:30 PM CEST - 8:30 AM EST - 5:30 AM PST - 9:30 PM GMT+8

PANEL: THE CONNECTION BETWEEN ASO AND USER ACQUISITION

Host: Simon Thillay (Head of Marketing @ AppTweak)
Nika Grigoreva (Performance Marketing Manager, ASO & Search @ Ada Health)
Veera Ala-Kaila (Performance Marketing Lead @ Wolt)
Claudia Trujillo, (ASO Expert @ Gameloft)
Laura Krivetskaya (ASO Manager @ Product Madness)


Organic and paid strategies have a strong impact on the app store visibility and conversion rate (CVR). As a result, app marketers should synchronize efforts between App Store Optimization (ASO) and User Acquisition (UA) in order to create synergies and maximize growth opportunities. In this expert fireside chat, learn about the positive correlation between ASO and UA, and why they should be considered as complementary strategies rather than interchangeable substitutes.

03:00 PM CEST - 9:00 AM EST - 6:00 AM PST - 10:00 PM GMT+8

BREAK

03:40 PM CEST - 9:40 AM EST - 6:40 AM PST - 10:40 PM GMT+8

HOW TO MANAGE ASO FOR A FRANCHISE

Jack Mead - Sr. ASO Strategist @ King

Managing a franchise or portfolio of apps can be a complex task, so what are the best ways to reach your targets? Join Jack Mead, Sr. ASO Strategist at King as he shares his step-by-step guide to achieving unique and shared goals across multiple apps. Jack will also be discussing some quick wins when it comes to time management and making the most of your testing strategy.

03:50 PM CEST - 9:50 AM EST - 6:50 AM PST - 10:50 PM GMT+8

A DEEP-DIVE INTO LOCALIZATION AND CULTURALIZATION

Oksana Iarosevych - ASO Team Lead @ G5 Entertainment

Are you trying to devise a global marketing strategy for your app? Join Oksana Iarosevych, ASO Team Lead at G5 Entertainment and learn how to deeply analyze the role played by social habits, perceptions, objects and colors in the app stores. Oksana will share her do's and don’ts when it comes to localizing and culturalizing your app icons, screenshots and keywords across major countries like Japan, Russia, Australia and many others.

04:20 PM CEST - 10:20 AM EST - 7:20 AM PST - 11:20 PM GMT+8

PANEL: HOW TO ORGANIZE AN ASO TEAM

Host: Iryna Maniuk (ASO Consultant @ Phiture)
Anette Ståløy (Chief Marketing Officer @ Dirtybit)
Nataša Vladisavljević (Marketing Specialist @ Nordeus)
Giulia Tobaldin (ASO Manager @ Zalando)


As the mobile industry grows, job offers for ASO experts are increasing. However the ASO niche remains relatively new, and many companies struggle with managing an ASO team or fitting an ASO member into traditional team structures. In this panel discussion, learn from leaders in the mobile industry about how they have structured ASO in their companies to enhance their organic strategies and complement other areas like paid and product.

04:50 PM CEST - 10:50 AM EST - 7:50 AM PST - 11:50 PM GMT+8

BREAK

05:30 PM CEST - 11:30 AM EST - 8:30 AM PST - 12:30 AM GMT+8

APPLE APP CLIPS - REAL WORLD DATA, PITFALLS AND HIDDEN OPPORTUNITIES

Sebastian Knopp - Growth Advisor @ PACE Telematics

This talk is aimed towards everybody who wants to get up to speed with Apple App Clips. PACE Drive has implemented Apple App Clips late 2020 and shares some of their first hand data, their experiences and uncovers some of the hidden opportunities in Apple App Clips.

05:40 PM CEST - 11:40 AM EST - 8:40 AM PST - 12:40 AM GMT+8

EXTERNAL MARKET IMPACTS – THE IMPORTANCE OF LOOKING OUTSIDE

Becke Broadbent - Senior Product Manager, App Store Optimization @ Adobe

ASO is a complex, detailed science that demands heads-down focus on your App’s functionality, and performance on the app stores. Managing, updating assets, analyzing and responding to app store changes can absorb all of your time. But what about the external factors? It’s important to carve out time to monitor external impacts as well. External impacts can change the game and open up huge opportunities. Listen to how Adobe proactively adjusted to the COVID-19 Pandemic, local government boycotts and executive orders, and viral social media events that moved the needle.

06:00 PM CEST - 12:00 PM EST - 9:00 AM PST - 01:00 AM GMT+8

END

06:30 PM CEST - 12:30 PM EST - 9:30 AM PST - 01:30 AM GMT+8

#Event Speakers

Meet our lineup

speakers

Anette Ståløy
Becke Broadbent
Claudia Trujillo
Giulia Tobaldin
Iryna Maniuk
Jack Mead
Laura Krivetskaya
Mateusz Wrzeszcz
Nataša Vladisavljević
Nika Grigoreva
Oksana Iarosevych
Sebastian Knopp
Simon Thillay
Veera Ala-Kaila

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attendees

#IndustryLeaders

Featuring attendees from companies like Bumble, HBOMax, Philips and many more.