The ultimate knowledge-sharing event
for mobile growth professionals.

September 3rd, 2024
Berlin, Germany

About

What is the ASO Conference?

The ASO Conference is a Berlin-based exclusive event focusing on expert-level growth marketing discussions. This edition follows five previous successful ASO Conferences.

This year’s motto is “ASO Conference goes Growth” — we’re breaking down silos by delivering impactful content that looks at different growth disciplines like acquisition, retention & engagement, and monetization.

Attendees
0 +
Hours
0 +
Stages
0
Speakers
0 +

Brought to you by

Your Hosts

ASO Conference is sponsored by:

Hear from mobile growth experts

Speakers

Becke Broadbent

Senior Product Manager, ASO

Adobe

Marcus Burke

Meta Ads & App Growth Consultant

Independent

Veera Ala-Kaila

Director of Performance Marketing, Growth

Wolt

Michael Grierson

Global Lead, App Store Optimization

Canva

Ceren Acar

Senior Marketing Lead

Remitly

Thomas Petit

Mobile Growth Consultant

Independent

Vahe Baghdasaryan

App Growth Consultant
Independent

Simon Thillay

Head of ASO

AppTweak

Jorieke van den Broek

Digital Marketing Manager

Vinted

Anton Tatarynovich

Senior Growth Marketing Manager

Freeletics

Claudia Trujillo

Senior Growth Consultant

Phiture

Artsem Melnik

ASA & ASO Team Lead

Capital.com

Jenny Kay Pollock

Mobile App Expert & Founder

Woman And AI

Joy Staples

Senior Growth Consultant

Phiture

Wolfgang Peters

Director of Growth Marketing

Phiture

Zornitsa Stoycheva

Growth Manager

Phiture

Thomas Kriebernegg

GM - Agency
SplitMetrics

Rūta Vyšniauskaitė

App Store Optimization Specialist
Nord Security

Karim Morsy

CEO
algoriddim

Camille Nettles

Associate Creative Director
The Weather Company

Saket Toshniwal

Senior Director
moengage

Katherine Sparshatt

Marketplace Lead
foodspring

Rik Haandrikman

VP of Marketing
RevenueCat

Andy Carvell

Co-Founder & CEO

Phiture

Moritz Daan

Co-Founder & Partner

Phiture

Isabella Zulli

Creative Lead
Phiture

Alejandra Escobal

Senior Growth Consultant
Phiture

Shivani Chhabra

Senior Growth Consultant
Phiture

Join the conference—

Agenda

The 2024 ASO Conference will cover topics from across the growth loop. Our aim is to bring together people and content from different disciplines to help you create an impactful, holistic growth marketing strategy.

Main Stage

TimeTitleTagsSpeakerDescription
8:30Breakfast & Arrivals
9:30WelcomeKiley Leong
9:40The evolution and the future of GrowthAndy Carvell & Moritz Daan
10:00Out-of-the box growth with DJ AppBranding, Performance MarketingKarim MorsyalgoriddimThinking beyond the playbook, thinking different, leveraging partnerships, physical products and anticipating major industry changes to drive your mobile/digital product’s growth
10:30The Engagement Trap: How Meta Mistargets Your AdsPerformance MarketingMarcus BurkeIndependentA detailed breakdown of 3 real-life Meta Ads scenarios demonstrating why you should handhold the algo rather than give it full control.
11:00Coffee Break
11:15Do big brands need ASO?ASOCeren Acar & Joy StaplesRemitly & PhitureIn this session, we will tackle this question head-on by exploring the unique challenges and opportunities that big brands face in the ASO landscape, and reveal how even the most successful apps can still benefit from an optimized store presence. Whether you’re part of a global brand or are aspiring to scale, this talk will provide actionable insights to elevate your app’s performance to the next level.
11:45Incrementality mindset - enabling teams to drive incremental growthPerformance MarketingVeera Ala-KailaWoltDiscover how fostering an "incrementality mindset" within your marketing team can encourage them to identify and take actions that collectively fuel significant business growth.
12:15Weathering the Norm: Taking Bold Risks with App Store CreativeASO, Design, Brand MarketingCamille NettlesThe Weather ChannelSee how The Weather Channel is transforming its brand, app experience, and creative ASO strategy, and find out why a risky move can sometimes be the smartest move of all.
12:45Lunch Break
14:00How AI is changing the game on ASO and ASA for Adobe Document CloudAI, ASOBecke Broadbent, Moritz Daan, Mohamed AbuhalalaAdobe & PhitureHow Adobe DC and Phiture collaborated on AI and automation projects to drive up conversion rates in the Play Store with genAI and leveraged a Reinforcement Learning technique to find exactly the right bid on Apple Search Ads for scale and performance
14:30From data-driven to data-powered App Store marketingASOSimon ThillayAppTweakData is often the decision-making factor for many app store marketing challenges, but with more and more data points available, making your data actionable is becoming more and more of a challenge in itself. In this session, I will share how AppTweak’s team looks at the quality and value of certain data points using confidence intervals, and how the situation in which they’re used also informs how to use them.
15:00From utility to discovery: Navigating the next iteration of the app stores.ASOMichael GriersonCanvaAs both Apple and Google are increasing their focus on discoverability, learn how Canva has embraced this shift with a content-led strategy via In-app Events and Promotional Content.
15:30Coffee Break
16:005 ways to Increase Subscription Renewal Revenue and win-backs with Customer Engagement Platform, and the Right Metrics to measure.CRM, Subscription OptimizationSaket Toshniwal, Andy Carvellmoengage & PhitureJoin Andy Carvell and Saket Toshniwal, to discover 5 game-changing strategies to grow subscription renewal revenue and win-backs using CEP. Perfect for marketers and growth managers seeking actionable insights to revitalize their teams and subscription metrics. It’s power-packed with real examples!
16:30Optimizing foodspring’s CRM for performance: Strategic success during peak seasonsCRM, MonetizationKatherine Sparshatt, Alejandra EscobalfoodspringLearn how you can effectively balance automated campaigns with peak-season sales strategies to keep your customers engaged year-round. This session will reveal foodspring’s robust CRM approach across multiple markets, showing you how to maximize exclusive deals during key discount periods like Black Friday while maintaining consistent engagement during slower seasons.
17:20The GameRik HaandrikmanRevenueCatBeat the gods of growth, and win prizes!
18:10Closing RemarksAndy Carvell & Moritz Daan
18:25Afterparty 🎉

Workshop Stage

TimeTitleTagsSpeakerDescription
10:00Collaborating with Vinted Fans, through TikTok's branded missionInfluencer Marketing, Performance MarketingJorieke van den BroekVintedVinted partnered with TikTok to promote shipping discounts through a branded mission, where influencers led users in unboxing their favorite Vinted purchases with a custom filter, generating organic and paid content.
10:30Shoot for the Spotlight: Getting featured on the app storesASOClaudia Trujillo, Zori StoychevaPhitureHow to create and leverage featuring opportunities from A to Z, on both Google Play and the App Store
11:00Coffee Break
11:15A Modular Approach to Building AI-Powered Assistants for ASOAI, ASOWolfgang PetersPhitureThis session will focus on a modular approach to building automation flows and AI-powered assistants for ASO. By breaking tasks into manageable modules, you can create systems that are adaptable to future AI advancements. We’ll cover the specifics of building ChatGPT assistants and provide practical examples of automating workflows with make.com. Try this at home! The goal is to give you clear ideas and instructions that you can apply to start automating parts of your ASO processes.
11:45Culturalizing ASO Creatives for Increased Conversion RateAI, ASOShivani Chhabra, Isabella ZullliPhitureLearn to leverage AI and user research to gather market-specific insights that can help culturalize your store listings for markets like Japan, Korea, India, and more. We’ll guide you through extracting valuable market insights, analyzing competitors’ presence, and understanding local preferences. We’ll also demonstrate how to apply these insights to optimize your app’s visibility, engagement, and conversion rates.
12:15Tales of ASO: A quest for quality usersASO, User ResearchFederica Belloadidas Runtastic
12:45Lunch Break
14:00AI-Powered ASO: Innovative Techniques for App Store SuccessAI, ASOJenny Kay-PollockWomen And AIUnlock the potential of AI-Powered App Store Optimization (ASO) in this informative session designed to help you boost your app's visibility and organic growth. Explore innovative AI techniques that can transform your ASO strategy and optimize keywords, generate suggestions, and analyze search terms for data-driven decision-making.
14:30The Story of CR: Key Episodes to SuccessASOArtsem MelnikCapital.comDiscover "The Story of CR: Key Episodes to Success," a journey through the key techniques that can transform your approach at every stage of creative production and delivery, driving exceptional outcomes.
15:00Scientific ASO: Learnings from Thousands of A/B testsASORūta Vyšniauskaitė, Thomas KrieberneggNord Security & SplitMetricsUnlock data-driven decision-making with our workshop on Scientific ASO. Master the principles of A/B testing, from hypothesis design to result interpretation, and discover successful strategies through real-world case studies to enhance your App Store Optimization.
15:30Coffee Break
16:00How my app beat Duolingo on the App StoreASOVahe BaghdasaryanKey ASO strategies and growth lessons that can take an indie app from a simple idea to over 100,000 users, and how these insights can lead to a successful sale.
16:30Building a career as an ASO expertASOAnton TatarynovichFreeleticsI will share the story of building my career in ASO and provide an overview of various career options for ASO experts: From working for an app developer to freelancing, and everything in between.

Get your tickets

If you are a tech vendor or agency, please choose the “Vendors and Agencies” ticket type.
All other ticket types are reserved for app and game publishers, as well as other B2C brands at this time.

Please allow cookies to display this section properly. You can change your cookie consent via the round button in the bottom left corner.
Alternatively, you can go to asoconference24.eventbrite.com to purchase a ticket.

Location

Meet us at Spindler & Klatt, a beautiful event location — located centrally in Berlin. We’re easy to reach from major train stations and BER airport.

2023 Attendees

Watch last year's recordings

Watch keynote speeches and roundtable discussions from the 2023 ASO Conference. Discover the strategies and tactics that underpin the growth of the world’s most popular apps.

Stay
informed

Join the newsletter to get updates about the ASO Conference 2024 straight to your inbox.