App Store Optimization Conference 2023

The ultimate ASO knowledge sharing event

Watch keynote speeches and roundtable discussions from 2023’s ASO Conference. Discover the strategies and tactics that underpin the organic acquisition of the world’s most popular apps.


What is
the ASO Conference?

Exchange ideas and knowledge with the brightest minds in the ASO industry. Inspired by the knowledge sharing of the 5.8K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference is an exclusive event focusing on expert-level ASO discussions. Following the success of the first Advanced App Store Optimization

conference last year, we are back for 2023 to talk all things ASO in this exclusive industry event. This event is a must for ASO practitioners who want to stay ahead of the curve and be part of expert-level ASO conversations. Come along to benchmark, share ideas, find solutions, and build lasting relationships.

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Meet the lineup


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I’ve been working in the mobile industry for over five years now. I started at SplitMetrics, where I was in charge of marketing, then moved on to Phiture, where I was an ASO consultant and strategist. After that, I moved on to Freeletics, where I currently work as an ASO and Apple Search Ads manager.
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I am an independent growth advisor for B2C mobile apps. I take pleasure in trying hard to push the boundaries of marketing, data, and product intersections beyond what the written playbooks claim possible.
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American-born and bred, I’ve been living in Tel Aviv, Israel, for nearly five years. I’m a marketing enthusiast and have been a part of the gaming industry for over three years. At Playtika, I’m in charge of Organic Growth and ASO for multiple game titles, analyzing organic activities and growth potential.
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I’m a mobile growth enthusiast, CRO geek, and an ASO practitioner.
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I am a Senior ASO Specialist at Prequel Inc., the company behind one of the finest aesthetic filtering apps in the world. With five years of experience working for leading companies, I’ve become an expert in creating processes to develop and A/B test the best hypotheses. Designing and implementing culturally adapted marketing strategies by exploring new markets and growing existing ones is also in my purview.
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I’ve been in the mobile industry for five years now. I’m passionate about all things ASO/CRO and ready to jump on anything new. Also, I love putting complicated words where they don’t belong.
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Passionate about Analytics, Data and Marketing since 2010. Fully immersed in ASO & SEO & Paid (UA/SEM/PPC), eager to learn what can better my work. Working as ASO Expert at Gameloft, I have managed to turn my gaming passion into my day-to-day job.
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I’m a quant and a poet who loves solving real-life puzzles and scaling the growth of great products across countries and platforms.
Isak Ström
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10 years of experience in mobile games marketing, specializing in ASO, Growth, and Market Research
Luca Stefanutti
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Luca is currently leading the growth efforts of the adidas sport apps, adidas Running and adidas Training. Together with his teams of PMMs, User Acquisition & ASO Managers and growth squads, he is connecting product and marketing with the aim to give the user the best acquisition and engagement proposition in the health&fitness category, while researching growth strategies to improve business KPIs. His expertise lies in the 10+ years within the mobile industry, especially in the fields of product marketing, user acquisition, ASO and product. Last but not least, maybe obvious, but he loves running.
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Berlin-based organic growth marketer with an extensive background in SEO. Passionate about all things related to user acquisition. Currently responsible for Organic Search at Bitpanda (ASO, SEO, and Content management).
Jessica Pettie
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Jessica (Jess) Pettie currently leads App Store Optimization (ASO) and Search Engine Optimization (SEO) teams at Flo Health, the most popular women’s health app globally with 50 million monthly active users, and has a passion for using data and customer insights to unlock organic growth. She started her career in e-Commerce with fashion company Arcadia and then accumulated 10+ years of experience with entertainment giant King where she built out and lead its ASO function during a time of explosive growth. Today, Jess resides in London.


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I am a growth marketing specialist and former Phiture employee with extensive App Store Optimization and Paid User Acquisition experience. Berlin based via Los Angeles. I also like to play chess.
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Phiture’s EMEA Account Manager, Irene Perez, is a digital strategist with experience in helping web and mobile clients achieve their growth objectives.
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In my current and past roles I have been responsible for driving rapid growth across paid and organic channels for startups of all different sizes, industries and development stages. I enjoy cracking what makes a product really essential for their users and then using a full stack marketing approach to deliver consistent long-term growth.
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I started my career in 1999 as a mobile game developer at Nokia. I joined SoundCloud in Berlin in 2012, where I led several cross-functional, data-driven growth teams. In 2014, I published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now I am a partner at Phiture, the 150-person mobile growth consultancy I co-founded in Berlin.


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Watch keynote speeches and roundtable discussions from 2023’s ASO Conference. Discover the strategies and tactics that underpin the organic acquisition of the world’s most popular apps.

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