App Store Optimization Conference 2019

 

Join us in New York

WHAT IS THE ASO CONFERENCE?


Inspired by the knowledge sharing of the 1.4K+ and growing ASO Stack Slack community, the Advanced App Store Optimization Conference co-hosted by Incipia and Phiture is an exclusive event focusing on expert-level ASO discussions.

The first all-things ASO conference has already occurred in Berlin on May 22, and emphasized pure ASO knowledge sharing. The second conference will be happening in New York City on October 3. 28 ASO rockstars and industry experts will share their most exciting strategies and tactics in various areas.

If you are an ASO practitioner, startup entrepreneur, UA manager, or marketing director, this will be the perfect opportunity for you to get the inside track on ASO as well as benchmark your knowledge, share ideas, find solutions and build lasting relationships.

We'll see you in New York City.
PhitureIncipia

2 Great Conferences – In the Same Week

The ASO Conference is taking place one day after App Growth Summit newyork 2019 organized by Louis Tanguay. AGS is one full day filled with multiple tracks of Thought-Leader Presentations, Expert-Led Panels and Master Class Workshops to learn and discuss app growth strategies for Mobile Apps, Brands & Mobile Games.

AGS


WHAT PEOPLE SAID ABOUT THE BERLIN ASO CONFERENCE?


'It was a great conference! It is cool to see how everyone is advancing in the various ASO topics and how open the community is to share experiences and knowledge.'
Wolfgang Peters, Head of Performance Marketing
Flaregames
'This conference was full of knowledge that would be useful to anybody in charge of ASO. Topics ranged from basic to advance, and speakers were usually available during networking and were happy to answer follow up questions. If you are serious about getting visibility for your app in Google Play or The App Store, this conference is a must!'
Hilary St Jonn, SEO & Content Manager
Lingvist.com
'The most advanced level ASO event to date. Organization was flawless, crowd was amazing. Kudos!'
@thomasbcn
'Excellent conference where you can enhance your knowledge about ASO and meet people working in the industry. Really enjoyed the fact that all the sessions were focused on ASO and I could implement the learning in my day to day job.'
Marta Bankowska, ASO Specialist
adidas Group
Slider

8+

Hours

Pure ASO knowledge sharing

20+

Speakers

The ASO Rockstars who will share the most exciting ASO strategies and tactics

190+

ASO Experts

Meet and exchange with the brightest minds in the industry

Speakers


  • JESSE GERMINARIO
    DIRECTOR OF GROWTH

    ERIC SEUFERT
    OWNER

    ROCIO MORALES
    SENIOR ASO STRATEGIST

  • LUCA GIACOMEL
    HEAD OF GAME DEVELOPMENT

    AUDE BOSCHER
    ASO LEAD

    Phiture

    OLIVER JIANG
    DIRECTOR OF STRATEGY

    Incipia

  • ANDREA RAGGI
    SEA MANAGER

    PABLO PENNY
    MANAGING DIRECTOR

    MORITZ DAAN
    CO-FOUNDER & PARTNER

    Phiture

  • GABE KWAKYI
    CO-FOUNDER & CEO

    Incipia

JESSE GERMINARIO
DIRECTOR OF GROWTH


 Jesse leads up growth and marketing at Elevate Labs, whose flagship app Elevate won Apple's App of the Year award and has been downloaded 25M times. With 9 years of background as a growth engineer, data analyst, and product marketer, his main focus is developing technically sophisticated automation and insight solutions to drive smarter growth.
ERIC SEUFERT
OWNER


Eric Benjamin Seufert is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company, Agamemnon, to the mobile gaming company N3TWORK. 
 
Prior to Agamemnon, Eric was the VP of User Acquisition and Network Engagement at Rovio, the company that makes Angry Birds. Eric is the author of the book Freemium Economics, an analytical guide to the freemium business model published by Elsevier in 2014. Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for Quantitative Marketers. 
ROCIO MORALES
SENIOR ASO STRATEGIST


Rocio is Senior ASO Strategist at King, the global leader in cross-platform casual games.  With more than 5 years of Mobile Marketing experience Rocio is responsible of the ASO strategies for Candy Crush Saga and the King pre-launched titles such as Legend of Solgard or Candy Crush Friends Saga, the latest addition in the franchise, adding 3D graphics and new characters who can unleash special moves to help players complete levels. Her expertise is to drive organic app growth and the optimization of the complete marketing funnel, from the first ad impression through app stores.
LUCA GIACOMEL
HEAD OF GAME DEVELOPMENT


Luca is Head of game development at Bending Spoons, where he has also worked as a full stack Data Scientist for the last three years. Luca's past: graduated in economics, ex-googler and former founder of a company that analyzed political data. Luca's interests: games, data anslysis (Bayesian as a plus), free diving, and any sport with a racquet.
AUDE BOSCHER
ASO LEAD

Phiture

Aude leads the ASO team at Phiture. After a Master’s in Management and a mobile marketing-focussed thesis, she managed ASO projects at Bonial for French, American and German apps. Aude’s deep expertise in ASO is evident in the work she delivers within the team and also in her thought leadership, as an expert speaker and writer. 
OLIVER JIANG
DIRECTOR OF STRATEGY

Incipia

ANDREA RAGGI
SEA MANAGER


Andrea works as SEA Manager at the Mobile Growth Consultancy and App Store Optimization agency Phiture. Andrea has a MSc in International Marketing and Management at Copenhagen Business School and during his studies, he conducted several projects with multinational companies such as Bang & Olufsen and Segafredo. Andrea gained experience in User Acquisition by working on Facebook Ads, Google Ads and Apple Search Ads in the Performance Marketing team. At Phiture, Andrea is managing Apple Search Ads for several clients.  
PABLO PENNY
MANAGING DIRECTOR


Pablo is Managing Director at the Mobile Growth Consultancy and App Store Optimization agency Phiture. Pablo has a Ph.D. in Innovation Management from the University of Westminster, where he lectured business school students on entrepreneurship and management. Following a brief period in management consulting, Pablo joined Phiture as Growth Consultant and ASO Lead in 2017. He worked with clients such as Headspace, Skyscanner and Deezer while contributing to Phiture’s ASO Stack knowledge base and the Advanced ASO book. Pablo’s remit now extends beyond ASO, he oversees and defines the direction and delivery of the Phiture team’s work. 
MORITZ DAAN
CO-FOUNDER & PARTNER

Phiture

Moritz built and successfully exited two games companies in his early years, publishing several well-known online games in Europe before completing his Master’s degree in Law. Moritz - together with Phiture co-founder Andy - led the growth team at SoundCloud. As a founding partner and a thought leader, Moritz has helped Phiture’s clients with countless ASO efforts and growth consulting - while also authoring the industry-acclaimed Advanced ASO book.
GABE KWAKYI
CO-FOUNDER & CEO

Incipia

Leading marketing and business development at Incipia, Gabe’s marketing methods are a unique blend of curiosity and data-driven thought leadership. Dedicated to constantly evolving Incipia’s marketing techniques, Gabe co-authored the world's most comprehensive book on Advanced App Store Optimization and has written over 250 posts on mobile marketing. Gabe is also a co-founder in Incipia's partner company, Felix Analytics, where his expertise informs the product roadmap.

Schedule


October 3, 2019
Morning Session
Welcome Remarks
Moritz Daan (Co-Founder & Partner, Phiture) & Gabe Kwakyi (Co-Founder & CEO, Incipia)
Venue: Main Stage

Morning Session
State of the App Economy - Keynote
Eric Seufert - Owner, Heracles Media
Venue: Main Stage

Morning Session
Preparing for a Global App Launch (Gaming Perspective)
Rocio Morales - Senior ASO Strategist, Performance Marketing, King
Venue: Main Stage

Morning Session
Analyzing the influence of metadata optimizations, algorithm updates, and seasonality on organic downloads
Luca Giacomel - Head of Game Development, Bending Spoons
Venue: Main Stage

Morning Session
The nuances and impact of localization
Peter Yoon - Senior Performance Marketing Manager - App Store, Uber
Venue: Main Stage

Afternoon Session
Scaling your experimentation efforts through data-driven testing processes
Aude Boscher (ASO Lead, Phiture) & Pablo Penny (Managing Director, Phiture)
Venue: Main Stage

Afternoon Session
ASO App Launch Lessons (Non-Gaming Perspective)
Jesse Germinario - Director of Growth, Elevate Labs
Venue: Main Stage

Afternoon Session
Uncovering ASO factor coefficients via regression analysis
Oliver Jiang - Director of Strategy, Incipia
Venue: Main Stage

Afternoon Session
Scaling an organic growth team
Dor Alaluf - Organic Growth Manager, Playtika
Venue: Main Stage

Afternoon Session
How to leverage Apple Search Ads and keyword ranking tools to automate building the optimal keyword set
Andrea Raggi - Search Ads Manager, Phiture
Venue: Main Stage

Afternoon Session
How to implement a modern ASO analytics stack
Gabe Kwakyi - Co-Founder & CEO, Incipia
Venue: Main Stage

Full agenda and speaker list coming soon
Venue:

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Venue


Address

Studio Arte

265 W 37th St
New York, NY 10018

Phone

(419) 206-7113

Email

info@asoconference.com