Inspired by the knowledge sharing of the 1.4K+ and growing ASO Stack Slack community, the Advanced App Store Optimization Conference co-hosted by Incipia and Phiture is an exclusive event focusing on expert-level ASO discussions.
The first all-things ASO conference has already occurred in Berlin on May 22, and emphasized pure ASO knowledge sharing. The second conference will be happening in New York City on October 3. 28 ASO rockstars and industry experts will share their most exciting strategies and tactics in various areas.
Pure ASO knowledge sharing
The ASO Rockstars who will share the most exciting ASO strategies and tactics
Meet and exchange with the brightest minds in the industry
Moritz and Gabe will open up the day with a warm welcome and thank you to those who made this event possible, as well as lay out the agenda for the day.
In this session, Eric will highlight and discuss three credible risks to the mobile app economy that mobile advertisers and developers need to be conscious of when strategizing for the future.
Global launch from an ASO perspective and all the different topics we had to cover (Search strategy, Franchise framework, Brand positioning, etc.) The content will be focused on Candy Crush Friends, the latest addition to the King portfolio.
Adaptation strategies take into account the behavioral differences that exist in international markets, whose values are shaped by unique cultural views. These strategies are planned with a deeper consideration for local consumer preferences and other location-specific requirements. Standardizing products and communications may save on costs and lead to a single brand identity. But if you take this path, you may be leaving a lot of growth and millions on the table.
Understanding the performances of metdatada updates in the mobile stores is never easy. There are many confounding factors (seasonality, advertising, mis-attributions, influencer marketing..) that will prevent you from seeing if your work has been effective, disruptive or if it simply didn't have any effect. In this talk I will therefore present you some strategies and tools you can use to evaluate the performance of your ASO work.
What happens when an algorithm change flushes your performance down the drain? Or when you just can't get an experiment win? Or when a poorly rated, lowly app overtakes you in the rankings? Or worse? This session is all about sharing the experiences and opinions of how to handle when ASO goes wrong.
Being able to grow and operate a proper CRO strategy globally can take a toll on your energy and time. Aude and Pablo will talk about their ASO project management techniques including prioritizing experiments, rapid metrics-based iteration and how to collect learnings and measure overall success.
Launching a new app or game comes with unique ASO challenges. What opportunities should you focus your time on, and what's not worth the effort? Jesse will share Elevate Labs' experience launching their latest new app and some of the lessons they learned along the way.
Organic uplift is a hotter topic than ever for the highly competitive modern ASO strategist, and a high impact data point that once calculated can bring big benefits to both paid and organic teams. But beware: the devil is always lurking in the details. This session will explain some of the gotchyas and other challenges to calculating and interpreting organic uplift for business applications.
Organic Growth and ASO activity is often overlooked by many app developers due difficulties in measuring its impact. Many of those who do initiate an ASO strategy choose to outsource it, rather than invest in a dedicated in-house team. In this session, Dor will discuss the advantages of an in-house approach to ASO and share how Playtika’s Organic Growth team measures, proves, and expands its value to the business. Even those who do outsource their ASO can gain valuable insights on best practices and collaboration with their ASO providers.
The relationship between ASO and Apple Search Ads is increasingly intertwined and apparent. Therefore, knowing how to leverage all available keyword data such as conversion rates, search popularity and available impressions will increase your ASO potential. Andrea will walk you through how he leverages scripts to discover new keywords on Apple Search Ads and how to use that data to feed into automatically creating the optimal keyword set.
Should ASO be a part of a marketing or development team? When and why Skyscanner integrated ASO into the development team, and what has changed since then in product and marketing relations, internal tooling and app quality.
As the field of ASO enters a new era of complexity, establishing a modern analytics stack is an imperative for generating the targeted insights needed to stay ahead of the competition and grow your organic share of voice. Marina & Gabe will explain how modern ASO reporting should go beyond keyword and downloads tracking and enter a new era of intelligence by considering the exponential nature of visibility, monitoring organic uplift, proactively diagnosing performance gaps and more.
ASO is no longer the mobile SEO, and the rise of browse/explore has threatened to overtake search as the major way in which users discover new apps. In this session, panelists will offer their insights into how ASO is evolving beyond keyword metadata management and what the new set of levers are for managing ASO in 2019.
In the current crowded app marketplace with the App Store forecasted to hit more than 5 million apps by 2020, increasing the discoverability of an app has become extremely challenging. This can be addressed by starting to pay attention to one of the most important triggers in app discoverability: App Store Ratings.
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