Exchange ideas and knowledge with the brightest minds in the ASO industry. Inspired by the knowledge sharing of the 4.6K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference is an exclusive event focusing on expert-level ASO discussions. Following the success of the first Advanced App Store Optimization conference last year, we are back for 2022 to talk all things ASO in this exclusive industry event.This event is a must for ASO practitioners who want to stay ahead of the curve and be part of expert-level ASO conversations. Come along to benchmark, share ideas, find solutions, and build lasting relationships.
Exchange ideas and knowledge with the brightest minds in the ASO industry. Inspired by the knowledge sharing of the 4.6K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference is an exclusive event focusing on expert-level ASO discussions. Following the success of the first Advanced App Store Optimization
conference last year, we are back for 2022 to talk all things ASO in this exclusive industry event.This event is a must for ASO practitioners who want to stay ahead of the curve and be part of expert-level ASO conversations.
Come along to benchmark, share ideas, find solutions, and build lasting relationships.
Gates to our venue, Spindler & Klatt open at 8am. Guests must check in for the conference, while we’ll be serving breakfast before the action starts. Our ASO Conference Team will be on hand to help with any questions.
8:00 – 9:25 AM CEST
Once we’re all checked in, we’ll be welcoming you to the venue and the day ahead with a quick overview of the day’s timetable and how the format will work.
9:30 AM CEST
Anton Tatarynovich – Senior ASO Consultant @Phiture
The workshop will cover why it’s time to align performance marketing and ASO teams, what benefits this will bring, and some ideas on practical steps to be taken.
10:30 – 11:30 CEST
Tomke Tjaden – ASO & User Researcher @Phiture
Joy Staples – ASO Consultant @Phiture
This workshop will cover information about the importance of qualitative user research in the context of conversion rate optimization. We will cover methods of qualitative user research, how to get started with user research and share examples and learnings such as: What users are looking for on the App/Play Store, what compels them to download specific apps, which elements within the user journey can be targeted (i.e. Ratings) and where your product page may lie in the minds of the users when being compared to competitors. These learnings have been gathered from running both Interviews and Surveys in the US.
12:00 – 1:00 PM CEST
I worked in several advertising agencies in South Africa before completing my Master’s Degree and joining Phiture as the Design Lead, and I’ve seen the team grow from a single designer into a team of 20 plus designers across various disciplines.
After years of experience in CRM & Marketing Analytics, I wanted to expand my expertise to ASO.
Putting our products in the hands of millions of people and providing a seamless user experience along the way are the key goals of my job at Nordeus.
Mesmerized by Marketing. With more than +7 years of experience with algorithms (ASO & SEO) and +11 years of Paid Campaigns knowledge, I love navigating the different Data Analytics.
Working as ASO Expert at Gameloft, I have managed to turn my gaming passion into my day-to-day job.
I am the Head of App Store Optimization at AppTweak. Having previously worked as Growth Marketing Manager at Deezer, I now advise mobile apps and games on their ASO strategies and contributes to advancing ASO knowledge with practical research and frameworks such as A/B/B testing or Brand Defense Cost Modeling in Apple Search Ads.
I lead one of the ASO teams in G5 Games now as well as have a huge experience with apps and games in the past (most popular are period tracker “Flo” and city builder “Megapolis”.) I also like dig dipper into ASO and then share her knowledge. That’s how I became the author of “ASO from basics to advanced topics” course on dev to dev platform.
Formerly at UK fintech unicorn Revolut, Dimitris has been leading all things SEO & ASO at startup Peanut – Apple’s Best of 2021. A passionate organic growth lead, author, speaker, mentor & judge with more than eight years of experience.
ASO Manager at Socialpoint based in sunny Barcelona. Half creative half engineer: I love drawing and understanding how things work!
I started working on traditional advertising before jumping into the mobile games industry 4 years ago.
During my trip from design to the understanding of creative performance, I got caught by this passionate world that is ASO.
I started my career in 1999 as a mobile game developer at Nokia. I joined SoundCloud in Berlin in 2012, where I led several cross-functional, data-driven growth teams. In 2014, I published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now I am a partner at Phiture, the 90-person mobile growth consultancy he co-founded in Berlin.
11 years of marketing experience, 7 years in the mobile subscription space, a technical background in computer science and a love for marketing and mobile products. After leading performance and growth at Blinkist, Gessica is now CMO at Paired, a fun app for couples, to bring you closer together.
I am currently leading the growth teams of the adidas sport apps, adidas Running and adidas Training (formerly Runtastic apps). Hands-on app marketer since 2014, my expertise lies especially within the user acquisition, ASO and product marketing fields. Last but not least, maybe obvious, but I love running.
I’m a mobile marketer and growth expert. I have been working in mobile since 2010, when app tracking, ASO, and analytics didn’t exist. One of my top skills is App Store Optimization, Apple Search Ads, and Organic Growth.
Currently leading a dream-team in a gaming company. I have been practicing ASO for 7 years, working with both apps and games from different perspectives: in the best ASO-agency, as a specialist and then team lead in a product companies.
I am a senior ASO consultant in Phiture. Together with my team, I help publishers get more downloads for their apps by leveraging ASO best practices and data analysis. I am also a contributor to Phiture’s ASO Stack blog and ASO Monthly newsletter.
I am an ASO Consultant at Phiture GmbH.
I have worked in the ASO industry for the past couple of months, on the importance of understanding our target audience and the ASO factors which may influence the downloading process. I am currently working for Photoshop Express app at Phiture with the aim to increase the app’s CVR and performances on the App Store and Play Store and positioning our app as an “easy, fun and creative” tool to be used.
I am an ASO Consultant at Phiture GmbH. Having worked in Mobile Marketing for the past few years, and focusing on ASO in the past year – my role is to consult and guide clients on how to drive organic downloads through creative assets and metadata optimization in an ever-changing ecosystem. Currently, I am working on Lightroom, a photo editing app, with the aim of improving their overall presence in the App and Play Store.
I am an ASO Consultant and User Researcher at Phiture GmbH.
I have been working with App Store Optimization for the past year & half and am now currently developing the ASO Research Service at Phiture, with the goal to increase our clients conversion rate through the collection of qualitative and quantitative insights into users decision-making process and behaviour when downloading an app.
I am an ASO Consultant and User Researcher at Phiture GmbH. Having worked in ASO for the past couple of years, the importance of understanding the users’ decision making process behind downloading specific apps has become more prevalent. I am currently building up the Research Department at Phiture where we aim to increase our clients’ overall CVR on the App Store and Play Store, and move the needle by running more targeted A/B tests based on learnings gathered through conducting the User Research.
I am a Senior ASO Consultant at Phiture. I have been working in the Mobile ecosystem for over 5 years and I have expertise in ASO, Performance Marketing, & Ad Monetization. Love for Data Analytics helps me bring in an analytical approach to the strategy & roadmaps for the accounts.
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