Inspired by the knowledge sharing of the 1K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference co-hosted by Incipia and Phiture is an exclusive event focusing on expert-level ASO discussions.
The first all-things ASO conference emphasizes pure ASO knowledge sharing. Numerous ASO rockstars and industry experts will share their most exciting strategies and tactics in various areas.
Pure ASO knowledge sharing
The ASO Rockstars who will share the most exciting ASO strategies and tactics
Meet and exchange with the brightest minds in the industry
We're opening the day with an update of the ASO Stack framework, and a brief intro for every speaker and why what they have to say about ASO, matters.
ASO evolved at an extremely fast pace since the term was coined about 7 years ago, and changes are accelerating. Thomas will give an overview of the trends that shaked and shaped this burgeoning industry, while pinpointing flaws, myths and massive limitations that still painfully apply to marketers running advanced ASO in 2019.
With the app stores being increasingly personalized, some might wonder where it leaves ASO. Aude will discuss the implications on optimization for search, why to shift your focus on Explore/Browse and how personalisation shapes the future of ASO.
Google Play ASO can be a frustrating exercise, as Google's app discovery algorithms become ever-more complex and opaque. Built from firsthand research and experimentation, Gabe unveils several key and actionable learnings from Incipia's insights team that you can leverage in your own keyword and related app optimization strategy.
There are many sources for hypotheses, in the first part of this session we’ll show advanced methods to find testing inspirations and share results from our tests. The second part covers formulating (continuous) hypotheses, covers finding the right level of change and gives ideas how to prioritize with various stakeholders.
… by not using it. Learn how Keepsafe worked around the limitations of Apple’s In-App Rating prompt to maximize quantity and quality of user ratings for Photo Vault on iOS.
The format is as simple as it gets: you ask questions, and the panelists will answer them. You can ask questions in two ways:
1. If you attend the conference and are brave: shout out!
2. Ask questions in this channel! The moderators will send your questions along to the panel and post replies here.
"Organic uplift" is one of the industry's buzz words that describes the correlation between paid and organic app marketing. What does this really mean? Why does organic uplift experience diminishing returns of return per download with scale? How can paid and organic teams learn to collaborate for better overall impact? Oliver and Gabe answer these answers and more in this must-see session.
How to build your own keyword tracking tool and what we've learned from scraping the Apple App Store and the Google Play Store for app rankings.
Romain will go through different technics they use at Spil Games to automate certain tasks and leverage APIs in order to generate insights and support their decision making: keyword research, competitors benchmarks, category switch and more.
Learn about the power of a multi-app portfolio, the challenges we are facing and how to overcome cannibalization.
In this panel, you'll learn from other ASO practitioners on which tools they use, how they use them, and how they plug them into their monthly reports. You'll also learn which ASO KPIs this panel is using in their weekly and monthly reporting.
Holzmarkt 25 Säälchen