App Store Optimization Conference 2019

Thank you for coming!

See you in New York

WHAT IS THE ASO CONFERENCE?


Inspired by the knowledge sharing of the 1K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference co-hosted by Incipia and Phiture is an exclusive event focusing on expert-level ASO discussions.

The first all-things ASO conference emphasizes pure ASO knowledge sharing. Numerous ASO rockstars and industry experts will share their most exciting strategies and tactics in various areas.

If you are an ASO practitioner, this will be a perfect opportunity for you to benchmark, share ideas, find solutions and build lasting relationships.

More speakers and final agenda will be announced in the first quarter of 2019.

See you soon!
PhitureIncipia

Event sponsor

AppsFlyer

2 Great Conferences – In the Same Week

The ASO Conference is taking place one day prior to App Growth Summit Berlin 2019 organized by Louis Tanguay. AGS is one full day filled with multiple tracks of Thought-Leader Presentations, Expert-Led Panels and Master Class Workshops to learn and discuss app growth strategies for Mobile Apps, Brands & Mobile Games.

AGS


WHAT ARE PEOPLE SAYING ABOUT THE ASO CONFERENCE?


"It was a great conference! It is cool to see how everyone is advancing in the various ASO topics and how open the community is to share experiences and knowledge."
Wolfgang Peters, Head of Performance Marketing
Flaregames
"This conference was full of knowledge that would be useful to anybody in charge of ASO. Topics ranged from basic to advance, and speakers were usually available during networking and were happy to answer follow up questions. If you are serious about getting visibility for your app in Google Play or The App Store, this conference is a must!"
Hilary St Jonn, SEO & Content Manager
Lingvist.com
"The most advanced level ASO event to date. Organization was flawless, crowd was amazing. Kudos!"
@thomasbcn
"Excellent conference where you can enhance your knowledge about ASO and meet people working in the industry. Really enjoyed the fact that all the sessions were focused on ASO and I could implement the learning in my day to day job."
Marta Bankowska, ASO Specialist
adidas Group
Slider

8+

Hours

Pure ASO knowledge sharing

20+

Speakers

The ASO Rockstars who will share the most exciting ASO strategies and tactics

190+

ASO Experts

Meet and exchange with the brightest minds in the industry

Speakers


  • ANJA OBERMÜLLER
    UA & ASO MANAGER

    Runtastic

    TIM JONES
    PRODUCT GROWTH MANAGER

    Keepsafe

    ALEXANDRA LAMACHENKA
    GROWTH MANAGER

    Skyscanner

  • THOMAS PETIT
    MOBILE GROWTH / APPLE SEARCH ADS EXPERT

    AUDE BOSCHER
    ASO LEAD

    Phiture

    WOLFGANG PETERS
    HEAD OF PERFORMANCE MARKETING

    Flaregames

  • AGATA JAJSZCZYK
    ASO MANAGER

    Babbel

    JULIA SHIRYAEVA
    ASO LEAD

    Mail Ru Group

    OLIVER JIANG
    DIRECTOR OF STRATEGY

    Incipia

  • ELÉNA VOUGE
    VP MARKETING

    Molotov

    FEDE BEHRENS
    HEAD OF PRODUCT GROWTH

    Navico

    ROMAIN GOLFIER
    MARKETING MANAGER

    Spil Games

  • DANIEL PERIS
    CEO & CO-FOUNDER

    TheTool

    NOGA SZPIRO
    SENIOR ASO CONSULTANT

    Storemaven

    ILIA KUKHAREV
    HEAD OF ASO

    AppFollow

  • SARA COLE
    DIRECTOR OF MARKETING

    Eyecon

    OLIVIER VERDIN
    CEO

    AppTweak

    ABDULMAJEED ALKATTAN
    SOFTWARE AND DATA ENGINEER

    Phiture

  • YEKTA OZCOMERT
    COO

    Mobile Action

    ADELINE LEE
    DIRECTOR OF GROWTH

    Framer

    MORITZ DAAN
    CO-FOUNDER & PARTNER

    Phiture

  • GABE KWAKYI
    CO-FOUNDER & CEO

    Incipia

ANJA OBERMÜLLER
UA & ASO MANAGER

Runtastic

As a user acquisition and ASO manager, I am working for 3+ years in mobile marketing optimizing the complete marketing funnel. I am holding a bachelor’s degree in marketing and e-business as well as a master’s degree in digital business management. I co-authored the paper ‘Initial Trust in Mobile Apps Based on Landing Page Information’ which was based on my master thesis and published at HCI International 2018 in Las Vegas.
TIM JONES
PRODUCT GROWTH MANAGER

Keepsafe

Tim started his mobile career in 2015 with the launch of GIF creation app, Giffiti, driving it to #13 Entertainment in the US and #2 in KR. He then lead ASO efforts at top 10 photography app, Pic Collage, before moving on to focus on Product Growth & ASO at mobile privacy and security company, Keepsafe.
ALEXANDRA LAMACHENKA
GROWTH MANAGER

Skyscanner

Alexandra is an experienced marketing manager with 6 years in marketing in IT, including 1.5 years in an app experimentation company SplitMetrics. Alexandra is a maker of the AppGrowthLab.com app marketing academy and an organiser of the Online Apple Search Ads Conference. She is now involved in increasing the growth rate and market adoption of Skyscanner as the Growth Hacker.
THOMAS PETIT
MOBILE GROWTH / APPLE SEARCH ADS EXPERT

With 10+ years of experience as a marketing specialist at various startups, Thomas is a passionate practitioner of ASO experiments.

AUDE BOSCHER
ASO LEAD

Phiture

After a Master’s in Management and a mobile marketing-focussed thesis, she managed ASO projects at Bonial for French, American and German apps. Aude’s deep expertise in ASO is evident in the work she delivers within the team and also in her thought leadership, as an expert speaker and writer.
WOLFGANG PETERS
HEAD OF PERFORMANCE MARKETING

Flaregames

Wolfgang has been driving the growth of mobile games for more than 6 years. He has worked on small games as well as big titles with 50+ million downloads. As a data-driven marketer, his expertise is the optimization of the complete marketing funnel, from the first ad impression through app stores and into the game.
AGATA JAJSZCZYK
ASO MANAGER

Babbel

Agata is ASO Manager at Babbel, one of the top-grossing language learning apps worldwide. Babbel lets users get conversational in a new language by providing bite-sized lessons crafted by expert linguists. Agata has more than 4 years of experience in App Store Optimization, a big part of which she gained at Adapt Worldwide, a UK-based marketing agency, where she conducted multilingual ASO projects for companies such as Canon, King, and McAfee.
JULIA SHIRYAEVA
ASO LEAD

Mail Ru Group

I lead a team of ASO experts at Mail.Ru Group, working with over 30 apps and games across the company (MAPS.ME, Hustle Castle, myMail and more). Having graduated with a BSc in Business Management in the UK in 2014, for the last 3+ years I have been focusing on driving organic growth and reaching 80 million+ downloads per year.
OLIVER JIANG
DIRECTOR OF STRATEGY

Incipia

ELÉNA VOUGE
VP MARKETING

Molotov

Elena started exploring marketing and user psychology digging into data for fast-growing food startups. In 2016, she joined Molotov to help the French TV OTT platform to grow. She mainly focuses on engagement and organic growth topics.
FEDE BEHRENS
HEAD OF PRODUCT GROWTH

Navico

Fede has been working in mobile marketing since the beginning of his career. He has a degree in PPE from the University of Oxford and loves developing his technical skills. In the future, he wants to become a machine-learning marketing specialist.
ROMAIN GOLFIER
MARKETING MANAGER

Spil Games

Romain has been working in the gaming industry for 10 years as a product marketing manager and set up from scratch ASO at Spil Games in 2014. Today, Romain's focus is the growth of Spil Games titles such as Operate now (35M installs) and Uphill Rush (60M installs) as well as supporting product teams with market research for upcoming products.
DANIEL PERIS
CEO & CO-FOUNDER

TheTool

Daniel Peris is the CEO and Co-Founder of PickASO and TheTool – the first performance- based ASO tool developed in Spain by specialists with more than 10 years of experience in digital marketing and startups. Daniel has been working in SEO since 2007 and ASO since 2013 and has optimized over 300 apps across different verticals including banking, retail, entertainment and gaming.
NOGA SZPIRO
SENIOR ASO CONSULTANT

Storemaven

Noga serves as a senior ASO consultant at StoreMaven. Day to day you can find her helping some of the largest companies in the industry, including Jam City, Wooga, Amazon, etc. build their ASO strategy. How does she do it? By helping them design and analyze experiments aimed at understanding user behavior and maximizing learnings. She then uses millions of industry data points StoreMaven has gathered to validate her findings and create a clear view of different industry trends for her customers.
ILIA KUKHAREV
HEAD OF ASO

AppFollow

I was doing SEO-translations from 2004 and started doing ASO from Early 2015 in Aviasales company. Aviasales has flight and hotel booking apps and I was doing ASO for 30+ countries, including Arabic and Asian markets and some of the apps are successfully living only on organic traffic, with $0 marketing budget. From 2018 I’m working as Head of ASO in the AppFollow, ASO-tool with unique features, like Replying to App Store and Google Play Reviews, iOS 12 Live search results and Featured Today 1-day-before alerts.
SARA COLE
DIRECTOR OF MARKETING

Eyecon

Sara is a data-driven online and mobile marketer with over 10 years experience. She has worked on ASO for both large enterprise clients and small startups. As the Director of Marketing at Eyecon, Sara leads all acquisition, retention and monetization efforts.
OLIVIER VERDIN
CEO

AppTweak

Olivier is the CEO & Co-Founder of AppTweak, empowering app developers and marketers with tools and techniques to improve their app store visibility, increase app rankings and drive organic downloads. Founded in 2011 and headquartered in Brussels, AppTweak manages over 1000 accounts in more than 70 countries, including Viber, Paypal, LinkedIn, Skyscanner, Etsy, Social Point, Universal Music, Udemy, GoEuro, Supersolid, Jam City and more. He is also the Co-Founder of Wooclap, a user-friendly application to engage live audiences, and 87 Seconds, a creative and dedicated motion design platform. Olivier acts as a Business Angel at Qualifio and is a Coach in Entrepreneurship at the Solvay Brussels School of Economics and Management.
ABDULMAJEED ALKATTAN
SOFTWARE AND DATA ENGINEER

Phiture

Abdulmajeed, or Abdul for short, is a software engineer equipped with a Master’s degree in Computer Science and specializing in intelligent systems, with a background in mobile and web development, DevOps and system administration. Abdul helps Phiture collect and process data, including insights from the Apple App Store and Google Play Store, and has been the backbone of our data-driven approach to ASO, CRM and mobile growth.
YEKTA OZCOMERT
COO

Mobile Action

Yekta is the COO of Mobile Action & SearchAds.com, leading App Store Analytics, Intelligence and Optimization platforms. He is in the mobile technology & analytics space with almost 10 years of executive and hands-on experience. Prior to Mobile Action, he founded his first company based on mobile app development. In a short period of time, the apps reached at +10M downloads. Right after selling the company, he joined Mobile Action in San Francisco, which then was an ASO agency. Within a year, he led Mobile Action to grow from an agency to a company of multi-million dollars of ARR. He is still leading the operations of MobileAction.co & Searchads.com and continues to provide reliable App Store Insights & Intelligence for the app publishers around the world.
ADELINE LEE
DIRECTOR OF GROWTH

Framer

Adeline Lee is currently working at Framer. She currently focuses on growth (monetisation, retention and activation). She previously worked at Clue, as one of the company's earliest employees. Clue has more than 10 million active users in over 190 countries, and is one of the most popular apps in the “Health & Fitness” category in the United States, Germany, the UK, Brazil, France, Mexico and many others.
MORITZ DAAN
CO-FOUNDER & PARTNER

Phiture

Moritz built and successfully exited two games companies in his early years, publishing several well-known online games in Europe before completing his Master’s degree in Law. Moritz - together with Phiture co-founder Andy - led the growth team at SoundCloud. As a founding partner and a thought leader, Moritz has helped Phiture’s clients with countless ASO efforts and growth consulting - while also authoring the industry-acclaimed Advanced ASO book.
GABE KWAKYI
CO-FOUNDER & CEO

Incipia

Leading marketing and business development at Incipia, Gabe’s marketing methods are a unique blend of curiosity and data-driven thought leadership. Dedicated to constantly evolving Incipia’s marketing techniques, Gabe co-authored the world's most comprehensive book on Advanced App Store Optimization and has written over 250 posts on mobile marketing. Gabe is also a co-founder in Incipia's partner company, Felix Analytics, where his expertise informs the product roadmap.

Schedule


May 22, 2019
8:00am - 9:00am
Registration, coffee and cookies
Venue: Reception area

9:00am - 9:30am
Opening remarks and the 2019 ASO Stack update
Moritz Daan & Gabe Kwakyi - Phiture & Incipia
Venue: Main Stage

We're opening the day with an update of the ASO Stack framework, and a brief intro for every speaker and why what they have to say about ASO, matters.

9:30am - 10:00am
ASO: The Game Has Changed
Thomas Petit - Mobile Growth & Apple Search Ads Expert
Venue: Main Stage

ASO evolved at an extremely fast pace since the term was coined about 7 years ago, and changes are accelerating. Thomas will give an overview of the trends that shaked and shaped this burgeoning industry, while pinpointing flaws, myths and massive limitations that still painfully apply to marketers running advanced ASO in 2019.

10:00am - 10:30am
—VISIBILITY— How to Deal with the Ongoing Stores Personalization in ASO?
Aude Boscher - ASO Lead @ Phiture
Venue: Main Stage

With the app stores being increasingly personalized, some might wonder where it leaves ASO. Aude will discuss the implications on optimization for search, why to shift your focus on Explore/Browse and how personalisation shapes the future of ASO.

10:30am - 11:00am
—VISIBILITY— Growing Keyword and Related App Visibility by Deciphering Google's Play Store Deep Learning Algorithms
Gabe Kwakyi - Founder @ Incipia
Venue: Main Stage

Google Play ASO can be a frustrating exercise, as Google's app discovery algorithms become ever-more complex and opaque. Built from firsthand research and experimentation, Gabe unveils several key and actionable learnings from Incipia's insights team that you can leverage in your own keyword and related app optimization strategy.

11:00am - 11:30am
Coffee Break
Venue: Balcony

11:30am - 12:00am
—CONVERSION— Amplifying the Research and Hypothesize Part of the Conversion Optimization Loop
Wolfgang Peters - Head of Performance Marketing @ Flaregames
Venue: Main Stage

There are many sources for hypotheses, in the first part of this session we’ll show advanced methods to find testing inspirations and share results from our tests. The second part covers formulating (continuous) hypotheses, covers finding the right level of change and gives ideas how to prioritize with various stakeholders.

12:00pm - 12:30pm
—CONVERSION— Unlock the Full Potential of the iOS Native Rating Prompt…
Tim Jones - Product Growth Manager, Keepsafe
Venue: Main Stage

… by not using it. Learn how Keepsafe worked around the limitations of Apple’s In-App Rating prompt to maximize quantity and quality of user ratings for Photo Vault on iOS.

12:30pm - 1:00pm
—Panel— AUA (Ask Us Anything)
Romain Golfier (Mobile Marketing Manager @Spill games)
Thomas Petit (Mobile Growth & Apple Search Ads Expert)
Tim Jones (Product Growth Manager @Keepsafe)
Nika Grigoreva (Mobile Marketing Manager @MoCoMedia)
Olivier Lemarié (CMO @Molotov)
-Moderators-
Natalie Rozenblat, Senior Marketing Associate @Incipia
Cecile Guibe (me), ASO Consultant @Phiture
Venue: Main Stage

The format is as simple as it gets: you ask questions, and the panelists will answer them. You can ask questions in two ways:
1. If you attend the conference and are brave: shout out!
2. Ask questions in this channel! The moderators will send your questions along to the panel and post replies here.

1:00pm - 2:00pm
Lunch
Sponsored by AppsFlyer
Venue: Balcony

2:00pm - 2:25pm
—DATA— How to measure, manage and maintain organic uplift
Oliver Jiang & Gabe Kwakyi - Director of Strategy & Co-Founder @ Incipia
Venue: Main Stage

"Organic uplift" is one of the industry's buzz words that describes the correlation between paid and organic app marketing. What does this really mean? Why does organic uplift experience diminishing returns of return per download with scale? How can paid and organic teams learn to collaborate for better overall impact? Oliver and Gabe answer these answers and more in this must-see session.

2:25pm - 2:50pm
—DATA— BUILDING YOUR OWN KEYWORD TRACKING TOOL
Abdulmajeed Alkattan – Software and Data Engineer @ Phiture
Moritz Daan - Co-Founder & Partner @ Phiture
Venue: Main Stage

How to build your own keyword tracking tool and what we've learned from scraping the Apple App Store and the Google Play Store for app rankings.

2:50pm - 3:15pm
—DATA— Leverage APIs & Scrapers in ASO: Automate and Improve Decision Making
Romain Golfier - Marketing Manager @ Spil Games
Venue: Main Stage

Romain will go through different technics they use at Spil Games to automate certain tasks and leverage APIs in order to generate insights and support their decision making: keyword research, competitors benchmarks, category switch and more.

3:15pm - 3:40pm
—DATA— Competing with Yourself in ASO: How to Drive User Growth Without Cannibalization
Anja Obermüller - UA & ASO Manager @ Runtastic
Venue: Main Stage

Learn about the power of a multi-app portfolio, the challenges we are facing and how to overcome cannibalization.

3:40pm - 4:00pm
Networking Break
Venue: Balcony

4:00pm - 4:30pm
—TOOLS— PANEL: APP STORE OPTIMIZATION REPORTING & TOOL USAGE FOR ASO PRACTITIONERS
Adeline Lee - Director of Growth @ Framer
Agata Jajszczyk - App Store Optimisation Manager @ Babbel
Sara Cole - Marketing Director @ Eyecon Global
Alexandra Lamachenka - Growth Manager @ Skyscanner
Julia Shiryaeva - ASO Lead @ Mail.Ru Group
Venue: Main Stage

In this panel, you'll learn from other ASO practitioners on which tools they use, how they use them, and how they plug them into their monthly reports. You'll also learn which ASO KPIs this panel is using in their weekly and monthly reporting.

4:30pm - 4:40pm
—TOOLS— Advanced Keyword Tool Q&A: AppFollow
Ilia Kukharev - Head of ASO @ AppFollow
Venue: Main Stage

4:40pm - 4:50pm
—TOOLS— Advanced Keyword Tool Q&A: AppTweak
Olivier Verdin - CEO @ AppTweak
Venue: Main Stage

4:50pm - 5:00pm
—TOOLS— Advanced Keyword Tool Q&A: Mobile Action
Yekta Ozcomert - COO @ Mobile Action
Venue: Main Stage

5:00pm - 5:10pm
—TOOLS— Advanced Keyword Tool Q&A: TheTool
Daniel Peris - CEO & Co-Founder @ PickASO and TheTool
Venue: Main Stage

5:10pm - 5:20pm
—TOOLS— Advanced Conversion tool Q&A: Storemaven
Noga Szpiro - Senior ASO Consultant @ Storemaven
Venue: Main Stage

5:20pm - 5:30pm
—TOOLS— Advanced Conversion tool Q&A: ASO Giraffe
Fede Behrens - Head of Product Growth @ Navico
Venue: Main Stage

5:30pm - 6:00pm
ASO Awards
Venue: Main Stage

6:00pm - 7:00pm
Networking
Sponsored by AppsFlyer
Venue: Balcony

7pm - 11:30pm
Afterparty
House of Weekend - Alexanderstraße 7, 10178 Berlin
Venue:

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Venue


Address

Holzmarkt 25 Säälchen

Holzmarktstraße 25
10243
Berlin

Email

info@asoconference.com