Moritz Daan & Gabe Kwakyi - Phiture & Incipia
We're opening the day with an update of the ASO Stack framework, and a brief intro for every speaker and why what they have to say about ASO, matters.
Thomas Petit - Mobile Growth & Apple Search Ads Expert
ASO evolved at an extremely fast pace since the term was coined about 7 years ago, and changes are accelerating. Thomas will give an overview of the trends that shaked and shaped this burgeoning industry, while pinpointing flaws, myths and massive limitations that still painfully apply to marketers running advanced ASO in 2019.
Aude Boscher - ASO Lead @ Phiture
With the app stores being increasingly personalized, some might wonder where it leaves ASO. Aude will discuss the implications on optimization for search, why to shift your focus on Explore/Browse and how personalisation shapes the future of ASO.
Gabe Kwakyi - Founder @ Incipia
Google Play ASO can be a frustrating exercise, as Google's app discovery algorithms become ever-more complex and opaque. Built from firsthand research and experimentation, Gabe unveils several key and actionable learnings from Incipia's insights team that you can leverage in your own keyword and related app optimization strategy.
Wolfgang Peters - Head of Performance Marketing @ Flaregames
There are many sources for hypotheses, in the first part of this session we’ll show advanced methods to find testing inspirations and share results from our tests. The second part covers formulating (continuous) hypotheses, covers finding the right level of change and gives ideas how to prioritize with various stakeholders.
Tim Jones - Product Growth Manager, Keepsafe
… by not using it. Learn how Keepsafe worked around the limitations of Apple’s In-App Rating prompt to maximize quantity and quality of user ratings for Photo Vault on iOS.
Romain Golfier (Mobile Marketing Manager @Spill games)
Thomas Petit (Mobile Growth & Apple Search Ads Expert)
Tim Jones (Product Growth Manager @Keepsafe)
Nika Grigoreva (Mobile Marketing Manager @MoCoMedia)
Olivier Lemarié (CMO @Molotov)
Natalie Rozenblat, Senior Marketing Associate @Incipia
Cecile Guibe (me), ASO Consultant @Phiture
The format is as simple as it gets: you ask questions, and the panelists will answer them. You can ask questions in two ways:
1. If you attend the conference and are brave: shout out!
2. Ask questions in this channel! The moderators will send your questions along to the panel and post replies here.
Sponsored by AppsFlyer
Oliver Jiang & Gabe Kwakyi - Director of Strategy & Co-Founder @ Incipia
"Organic uplift" is one of the industry's buzz words that describes the correlation between paid and organic app marketing. What does this really mean? Why does organic uplift experience diminishing returns of return per download with scale? How can paid and organic teams learn to collaborate for better overall impact? Oliver and Gabe answer these answers and more in this must-see session.
Abdulmajeed Alkattan – Software and Data Engineer @ Phiture
Moritz Daan - Co-Founder & Partner @ Phiture
How to build your own keyword tracking tool and what we've learned from scraping the Apple App Store and the Google Play Store for app rankings.
Romain Golfier - Marketing Manager @ Spil Games
Romain will go through different technics they use at Spil Games to automate certain tasks and leverage APIs in order to generate insights and support their decision making: keyword research, competitors benchmarks, category switch and more.
Anja Obermüller - UA & ASO Manager @ Runtastic
Learn about the power of a multi-app portfolio, the challenges we are facing and how to overcome cannibalization.
Adeline Lee - Director of Growth @ Framer
Agata Jajszczyk - App Store Optimisation Manager @ Babbel
Sara Cole - Marketing Director @ Eyecon Global
Alexandra Lamachenka - Growth Manager @ Skyscanner
Julia Shiryaeva - ASO Lead @ Mail.Ru Group
In this panel, you'll learn from other ASO practitioners on which tools they use, how they use them, and how they plug them into their monthly reports. You'll also learn which ASO KPIs this panel is using in their weekly and monthly reporting.
Ilia Kukharev - Head of ASO @ AppFollow
Olivier Verdin - CEO @ AppTweak
Yekta Ozcomert - COO @ Mobile Action
Daniel Peris - CEO & Co-Founder @ PickASO and TheTool
Noga Szpiro - Senior ASO Consultant @ Storemaven
Fede Behrens - Head of Product Growth @ Navico
Sponsored by AppsFlyer
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