App Store Optimization Conference 2020 ONLINE

13th MAY

RSVP

WHAT IS THE ASO CONFERENCE?


Inspired by the knowledge sharing of the 2.4K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference hosted by Phiture is an exclusive event focusing on expert-level ASO discussions.

The first all-things ASO conference emphasizes pure ASO knowledge sharing. Numerous ASO rockstars and industry experts will share their most exciting strategies and tactics in various areas.

If you are an ASO practitioner, this will be a perfect opportunity for you to benchmark, share ideas, find solutions and build lasting relationships.

See you soon!
Phiture


AGS Virtual Summit Berlin 2020

The ASO Conference is taking place weeks prior to App Growth Virtual Summit Berlin 2020 organized by Louis Tanguay. AGS is one full day filled with multiple tracks of Thought-Leader Presentations, Expert-Led Panels and Master Class Workshops to learn and discuss app growth strategies for Mobile Apps, Brands & Mobile Games.

AGS



Our main sponsor


Appsflyer



Our supporting sponsor


AppTweak

4+

Hours

Pure ASO knowledge sharing

20+

Speakers

The ASO Rockstars who will share the most exciting ASO strategies and tactics

300+

ASO Experts

Meet and exchange with the brightest minds in the industry

Speakers


  • CATHERINE SIBIRKO
    ASO EXPERT

    Flo

    NADIR GAROUCHE
    SENIOR GROWTH MANAGER

    Tilting Point

    NATALIE DROZD
    MARKETING MANAGER

    HILY

  • MARYIA FILIMANCHUK
    LEAD MARKETING MANAGER

    APALON

    DANIEL RYSAN
    MARKETING MANAGER

    SUPERSCALE

    MORAN LAHAV
    SENIOR ASO CONSULTANT

    PHITURE

  • ISAK STRÖM
    ASO & GROWTH LEAD

    MAG Interactive

    ASO & GROWTH LEAD at MAG Interactive

    QUOC ANH LUONG
    MOBILE MARKETING MANAGER

    Omio

    SEYMA CAM
    PRODUCT PARTNERSHIP SPECIALIST

    VLMEDIA

    Product Partnership Specialist at VLMedia

  • ANDY CARVELL
    CO-FOUNDER

    Phiture

    GESSICA BICEGO
    DIRECTOR OF PERFORMANCE MARKETING

    Blinkist

    SIMON THILLAY
    HEAD OF ASO

    AppTweak

  • IAN IRVING
    SENIOR DATA ANALYST

    BBC

    ALEXANDRA LAMACHENKA
    GROWTH MANAGER

    Skyscanner

    THOMAS PETIT
    MOBILE GROWTH / APPLE SEARCH ADS EXPERT

  • GABE KWAKYI
    CO-FOUNDER & CEO

    Incipia

CATHERINE SIBIRKO
ASO EXPERT

Flo

NADIR GAROUCHE
SENIOR GROWTH MANAGER

Tilting Point

NATALIE DROZD
MARKETING MANAGER

HILY

MARYIA FILIMANCHUK
LEAD MARKETING MANAGER

APALON

DANIEL RYSAN
MARKETING MANAGER

SUPERSCALE

MORAN LAHAV
SENIOR ASO CONSULTANT

PHITURE

ISAK STRÖM
ASO & GROWTH LEAD

MAG Interactive

ASO & GROWTH LEAD at MAG Interactive
QUOC ANH LUONG
MOBILE MARKETING MANAGER

Omio

SEYMA CAM
PRODUCT PARTNERSHIP SPECIALIST

VLMEDIA

Product Partnership Specialist at VLMedia
ANDY CARVELL
CO-FOUNDER

Phiture

GESSICA BICEGO
DIRECTOR OF PERFORMANCE MARKETING

Blinkist

SIMON THILLAY
HEAD OF ASO

AppTweak

IAN IRVING
SENIOR DATA ANALYST

BBC

ALEXANDRA LAMACHENKA
GROWTH MANAGER

Skyscanner

Alexandra is an experienced marketing manager with 6 years in marketing in IT, including 1.5 years in an app experimentation company SplitMetrics. Alexandra is a maker of the AppGrowthLab.com app marketing academy and an organiser of the Online Apple Search Ads Conference. She is now involved in increasing the growth rate and market adoption of Skyscanner as the Growth Hacker.
THOMAS PETIT
MOBILE GROWTH / APPLE SEARCH ADS EXPERT

With 10+ years of experience as a marketing specialist at various startups, Thomas is a passionate practitioner of ASO experiments.

GABE KWAKYI
CO-FOUNDER & CEO

Incipia

Leading marketing and business development at Incipia, Gabe’s marketing methods are a unique blend of curiosity and data-driven thought leadership. Dedicated to constantly evolving Incipia’s marketing techniques, Gabe co-authored the world's most comprehensive book on Advanced App Store Optimization and has written over 250 posts on mobile marketing. Gabe is also a co-founder in Incipia's partner company, Felix Analytics, where his expertise informs the product roadmap.

Schedule


May 13, 2020
2:00 PM CEST
Opening remarks
Moderator
Venue:

2:15 PM CEST
Building the Right Dashboards to Measure ASO Impact & Success
Nadir Garouche - Senior Growth Manager @ Tilting Point
Venue:

The success of your ASO campaigns depends on many factors: actionable and external ones. How can you then effectively measure and report on the impact of your optimizations on the performance of an app? In this session, you’ll learn a methodology for unifying different KPIs to effectively measure and track ASO impact.

2:45 PM CEST
Build your own store A/B testing tool in 5 easy steps
Isak Ström - ASO & Growth Lead @ MAG Interactive
Venue:

Using free off-the-shelf tools, Isak from MAG Interactive shows how anyone can assemble their own store page testing solution, and how to get the most out of it.

3:15 PM CEST
Panel: ASO & Brand
Louis Tanguay (App Growth Summit)
Alexandra Lamachenka (Growth Manager @ SkyScanner)
Catherine Sibirko (ASO Expert @ Flo Health)
Ian Irving (Senior Data Analyst SEO & ASO @ BBC)
Mathew Parry (ASO Manager @ Babbel)
Venue:

3:45 PM CEST
A decision tree framework for App Store and Play Store testing
Moritz Daan - Co-Founder @ Phiture
Venue:

There are many ways to test your app store assets: Google Play Store Listing experiiments, Creative Sets, causal impact analysis and 3rd party tools like Spitmetrics & Storemaven amongst them. How do you decide which to use and when to declare a winner? Moritz will present a framework to help you decide where to test based on your budget, risk appetite and more.

4:15 PM CEST
Identifying ASO Influences via Factor Modeling
Gabe Kwakyi - Co-Founder @ Incipia
Venue:

Zoom out to the strategic level to understand the factors that influence your ASO success metrics and deep dive into a methodology that can help quantify their impact on your app's organic visibility. Screen reader support enabled. Zoom out to the strategic level to understand the factors that influence your ASO success metrics and deep dive into a methodology that can help quantify their impact on your app's organic visibility.

4:45 PM CEST
TBD
TBD
Venue:

5:15 PM CEST
Panel: Synergies between ASO & Apple Search Ads
Moderator:AppsFlyer
Maryia Filimanchuk (Lead Marketing Manager @ Apalon)
Quoc Anh Luong (Mobile Marketing Manager @ Omio)
Thomas Petit (Growth Expert)
TBD
Venue:

5:45 PM CEST
The Apple Search Ads (ASA) Stack: introducing a cheat-sheet for running ASA.
Andrea Raggi - Apple Search Ads Lead @ Phiture
Venue:

The Apple Search Ads (ASA) Stack is a framework that helps User Acquisition marketers of a mobile product to develop and evolve a strategy for growing the user base and optimizing for performance.

6:00 PM CEST
How we have started our in-house localization team for App Store Optimization
Seyma Cam - Product Partnership Specialist @ VLMedia
Venue:

The approach we took to localize in 34+ languages in our App Store by assembling an in-house localization team for our top languages led to better conversion rates and rankings. The process we have used for finding, training, and testing the localization team to create a uniform language within the app and polish the store listing.

6:15 PM CEST
Automating localization: Creating a seamless flow for 40+ languages with the weekly release cycle
Ilia Kukharev - Head of ASO @ Aviasales
Venue:

Ilia talks about app localization automation and will show how to build a process of localizing app on both platforms in 40+ languages with maximum automation in working with translators and pushing strings. He shares the system they built at Aviasales, where you can be just a reviewer, without any manual work like talking with freelancers or uploading strings to github.

6:30 PM CEST
ASO in Japan: Understanding how to crack open the Japanese market
Azusa Hatano - ASO Expert @ Phiture
Venue:

In 2019, Japan was the 3rd biggest market (after China & United States) in terms of installs and revenue of the app store. Still it's one of the hardest markets to crack into. Adzsa will share tips & learnings on how to tackle keyword optimization and conversion rate optimization for the Japanese market based on her experience of managing ASO for many different verticals in Japan.

6:45 PM CEST
Dealing with false positive A/B Tests results in Google Play Experiments
Simon Thillay - Head of ASO @ AppTweak
Venue:

7:00 PM CEST
End
Venue:

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